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Demand Generation Manager

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Canada

Offer summary

Qualifications:

Bachelor’s degree in Marketing or related field., 5+ years of experience in demand generation., Proficiency in marketing automation and CRM tools., Strong understanding of inbound and outbound marketing..

Key responsabilities:

  • Develop and execute demand generation strategies.
  • Plan and manage multi-channel campaigns.

Pythian logo
Pythian SME https://www.pythian.com
201 - 500 Employees
About Pythian
Founded in 1997, Pythian is a global data and analytics services company that helps organizations transform by leveraging data, analytics, AI and the cloud. From cloud automation to machine learning, Pythian designs, implements and supports customized solutions for the toughest data challenges and has delivered thousands of professional and managed services.
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Job description

Demand Generation Manager
Ottawa, Canada | Primarily Remote | Work from Home

Why Pythian?
Pythian excels at helping businesses use their data and cloud to transform how they compete and win in this ever-changing environment by delivering advanced on-prem, hybrid, cloud and multi-cloud solutions to solve the toughest data challenges faster and better than anyone else. Founded and headquartered in Ottawa, Canada in 1997, Pythian now has more than 350 employees located around the globe with over 350 clients spanning industries from SaaS; media; gaming; financial services; e-commerce and more. Pythian is known for its technology-enabled data expertise covering everything from ETL to ML. We pride ourselves on our ability to deliver innovative solutions that meet the specific data goals of each client and have built meaningful partnerships with major cloud vendors AWS, Google and Microsoft. The powerful combination of our extensive expertise in data and cloud and our ability to keep on top of the latest bleeding edge technologies make us the perfect partner to help mid and large-sized businesses transform to stay ahead in today’s rapidly changing digital economy.

Why you?
As an integral member of the marketing team, this role is responsible for designing, building, and optimizing strategies to generate high-quality leads, drive revenue growth, and ensure our demand generation efforts align with our go-to-market initiatives.  The role reports to the SVP, Marketing and works collaboratively with Marketing Managers, our Marketing Development Team and the Business Development team to create and execute measurable demand generation programs. Viewed as a subject matter expert, you will be expected to advise, recommend, plan and implement new strategies and best practices as it pertains to demand generation, lead qualification, digital engagement and reporting.

If this is you, and you wonder what it would be like to work at Pythian, reach out to us and find out! 

What you will be doing:
  • Strategy Development: Develop and execute comprehensive demand generation strategies to achieve pipeline and revenue targets across multiple channels, including digital advertising, email marketing, content syndication, webinars, and events.
  • Campaign Management: Plan, launch, and manage multi-channel campaigns, including ABM (Account-Based Marketing), inbound, and outbound strategies.
  • Data Analysis: Monitor, analyze, and report on campaign performance using tools like Google Analytics, CRM (e.g., Salesforce), and marketing automation platforms (e.g., HubSpot, Marketo).
  • Lead Nurturing: Design and optimize lead nurturing workflows, scoring models, and segmentation to improve MQL (Marketing-Qualified Lead) conversion rates.
  • Collaboration: Partner with sales, content, product marketing, and other stakeholders to align messaging, goals, and resources for maximum impact.
  • Optimization: Continuously test and refine campaign elements (e.g., ad copy, CTAs, landing pages) to enhance ROI and achieve growth objectives.
  • Budget Management: Oversee demand generation budgets, ensuring efficient allocation of resources to maximize ROI.
  • Technology Utilization: Leverage marketing technologies and tools to automate processes, track performance, and drive insights for decision-making.

    • Demand Generation
  • Generate the sales pipeline through multi-channel demand generation campaigns including building an ongoing digital strategy, planning and designing supporting content, and working with the MarTech manager to build out campaigns in a marketing automation platform.
  • Plan, launch, and manage multi-channel campaigns, including ABM (Account-Based Marketing), inbound, and outbound strategies.
  • Develop action plans to improve and refine demand gen programs through monthly reports, testing, refinement and best practices.
  • Work collaboratively with Business Development and Partner Marketing to leverage partner funding to drive lead generation and measure and communicate program results, with a strong understanding of the lead funnel and lead acquisition, and conversion metrics.
  • Work collaboratively with the Marketing Development Team to optimize lead management, nurture and qualification processes.
  • Design and optimize lead nurturing workflows, scoring models, and segmentation to improve conversion rates.

    • Digital Marketing
  • Strong understanding of digital channels, the impact, and how to leverage to drive new and returning prospect engagement.
  • Recommend, develop and lead the execution of a digital marketing strategy in line with business growth and customer acquisition objectives (directly or in collaboration with an agency).
  • Serve as the point of contact for external vendors and agencies hired for digital marketing strategies, programs or projects.
  • Meticulously report on metrics with an eye to always refining approaches to maximize successful results.
  • Collaborate with Marketing Managers to create and execute digital marketing programs in line with overarching marketing programs, campaigns and content to drive a higher level of mindshare and resulting marketing qualified leads.
  • Develop the appropriate strategy to improve digital ads and organic search ranking for keywords and phrases that will drive our online presence towards a stronger lead generation source.
  • Be connected with the community, media, and social channels that can extend the brand reach.

    • Analytics/Data Management
  • Expert in reporting on demand generation, digital attribution, and sales enablement.
  • Comfortable reporting on a monthly, quarterly, and yearly basis; the overall impact marketing is having on the organization as a whole.
  • Passionate about marketing data and understanding how to ensure clean, management data lives both in the CRM and Marketing automation systems.

    • What we need from you:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in demand generation, digital marketing, or growth marketing, preferably in a B2B environment.
  • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM tools (e.g., Salesforce) and ABM tools (6Sense) is a must.
  • You can do demand generation in your sleep and have a strong understanding of inbound and outbound marketing principles, lead generation funnels, and pipeline management.
  • Exceptional analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Experience with ABM strategies and tools (e.g., Demandbase, 6sense) is a plus.
  • Proven ability to manage budgets, timelines, and multiple projects simultaneously.
  • Excellent communication and collaboration skills.
  • Experience working with sales and business development teams to ensure there is strong marketing/sales/alliances alignment.
  • You wrote the book in digital marketing strategies and best practices 

    • What you get in return:
  • Love your career: Competitive total rewards package. Blog during work hours; take a day off and volunteer for your favorite charity.
  • Love your work/life balance: Flexibly work remotely from your home, there’s no daily travel requirement to an office! All you need is a stable internet connection. 
  • Love your coworkers: Collaborate with some of the best and brightest in the industry!
  • Love your development: Hone your skills or learn new ones with our substantial training allowance; participate in professional development days, attend training, become certified, whatever you like! 
  • Love your workspace: We give you all the equipment you need to work from home including a laptop with your choice of OS, and an annual budget to personalize your work environment!  
  • Love yourself: Pythian cares about the health and well-being of our team. You will have an annual wellness budget to make yourself a priority (use it on gym memberships, massages, fitness and more). Additionally, you will receive a generous amount of paid vacation and sick days, as well as a day off to volunteer for your favorite charity.
    • Hiring Disclaimer
    - For this job an equivalent combination of education and experience, which results in demonstrated ability to apply skills will also be considered.
    - The successful applicant will need to fulfill the requirements necessary to obtain a background check.
    - Accommodations are available upon request for candidates taking part in all aspects of the selection process.

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Digital MarketingAnalyticsDemand GenerationCampaign ManagementMicrosoft Dynamics CRMMarketing AutomationData AnalysisDigital AdvertisingBudget ManagementLead Nurturing

    Other Skills

    • Collaboration
    • Analytical Thinking
    • Collaboration
    • Communication
    Are you interested?

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