Associate, Talent Attraction

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

Uncover and tell stories for a global audience. Be part of a pioneering team that drives recruitment marketing, lead generation, and candidate engagement to position our company as an employer of choice. This role will provide broad exposure to digital marketing, social media, and content management, making it ideal for candidates looking to grow their skills.

Your day-to-day

Each day varies as you work on various facets of recruitment marketing activities that will position Ciena as an employer of choice across the globe.

• Social Media & Content Management:

- Manage external channels, including LinkedIn, Glassdoor, Indeed, and other platforms.

- Publish engaging content on social media platforms.

- Collaborate with teams to create graphics, videos, and other digital marketing assets.

- Ensure brand consistency across all recruitment marketing materials.

• Lead Generation & Email Marketing:

- Implement lead capture mechanisms and optimize lead generation processes to ensure a steady pipeline of candidates.

- Develop and execute email marketing campaigns using tools like Mailchimp or similar platforms.

- Analyze lead data and email campaign metrics to identify opportunities for optimization.

- Conduct A/B testing and refine campaigns for improved performance.

• Recruitment Marketing Campaigns:

- Run paid campaigns on social media and digital platforms to attract talent.

- Support the Recruitment Marketing Manager in planning and executing marketing initiatives.

- Coordinate with partner agencies for content creation and editing.

• Analytics & Reporting:

- Generate reports from various platforms, tracking campaign success and engagement.

- Provide insights and recommendations based on data analysis.

What we need from you

• 1-3 years of experience in recruitment or digital marketing.
• Foundational knowledge of social media, content creation, and email marketing.
• Experience using tools like Canva, Photoshop, and email/content management platforms.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret campaign and lead data.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Organizational and stakeholder management skills.

Preferred But Not Mandatory:

• Experience working in a multinational environment.
• Familiarity with Applicant Tracking Systems or recruitment processes.
• Knowledge of SEO and digital marketing best practices.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.