Meta Ads Coordinator (Lahore, Remote, US Timings, USD Salary)

Requirements:

• Bachelors degree in Marketing, Advertising, Communications, or a related field.
• 1-3 years of experience in digital marketing, particularly on Meta ad platforms (Facebook, Instagram).
• Proficiency in Meta Ads Manager and an understanding of performance metrics like CTR, CPC, and ROAS.
• Strong organizational skills with the ability to manage multiple campaigns and meet deadlines.
• Excellent communication skills for clear updates and insights to the team and clients.
• Experience with tools such as Meta Ads Manager, Google Analytics, Segmetrics, Swipe Pages, Canva, third-party ad management tools, Shopify, and Asana.
• Industry experience in Health and Wellness, Sports Medicine, Digital Marketing, Hospitality/Restaurants, and E-commerce.

Responsibilities:

• Assist in creating and managing Meta ad campaigns across Facebook and Instagram, ensuring they align with client goals and marketing strategies.
• Oversee daily operations of ad accounts, including campaign setup, performance tracking, and budget management.
• Work with the design team to gather creative assets, submit design requests, and ensure proper visuals and copy are used for ad launches.
• Conduct daily check-ins on active campaigns, monitoring metrics like impressions, clicks, conversions, and ROAS.
• Analyze campaign data, identify trends, and provide actionable insights to improve targeting, ad formats, and bidding strategies.
• Prepare performance reports for clients, summarizing key metrics and campaign highlights.
• Support communication with clients, providing updates on campaign performance and adjustments.
• Create User-Generated Content (UGC) scripts, manage requests via Billo, and place orders for UGC materials.
• Assist with onboarding by gathering necessary information and supporting account setup.
• Work closely with the Meta Ads Manager and other team members to ensure campaigns are executed efficiently. 
• Participate in meetings to provide updates and brainstorm new ideas.