Social Media Specialist (ZR_19189_JOB)

This is a remote position.

Role Name: Social Media Specialist

Schedule:

• Full-time, Monday to Friday 9 AM to 6 PM 1 hour unpaid break
  

Client Timezone: US Central Time

Client Overview

Join a dynamic and growing insurance agency that’s on a mission to revolutionize its digital presence and client engagement strategies. This established agency, with a rich history and substantial book of business, is embarking on an exciting journey of transformation. They’re seeking a creative and strategic thinker to help them leverage the power of social media to connect with their existing clients and attract new ones in innovative ways.

Job Description

As the Social Media Specialist, you’ll be at the forefront of the agency’s digital transformation, playing a crucial role in shaping its online identity and driving engagement. This isn’t just about posting content; it’s about crafting a compelling narrative that resonates with insurance clients and prospects alike. You’ll have the opportunity to breathe new life into the agency’s social media presence, implementing strategies that not only showcase the company’s expertise but also build meaningful connections with the audience. Your work will directly impact the agency’s growth, making this an ideal role for a motivated digital marketer who wants to see tangible results from their efforts.

Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with the agency’s rebranding efforts and growth objectives
  
• Create engaging, industry-relevant content that educates and entertains the target audience across various social media platforms
  
• Manage daily social media activities, including post scheduling, community engagement, and prompt response to comments and messages
  
• Collaborate with the team to integrate email marketing initiatives with social media efforts, ensuring a cohesive multi-channel approach
  
• Analyze social media metrics and prepare insightful reports to guide strategy refinement and demonstrate ROI
  
• Assist in organizing and leveraging the existing client database for targeted social media campaigns and personalized engagement
  
• Stay abreast of social media trends and insurance industry developments to keep the agency’s content fresh and relevant
  
• Contribute creative ideas for special campaigns or promotions to attract new clients and reinforce relationships with existing ones
  

Requirements

• Proven track record in social media management, preferably within the insurance, financial services, or related professional services sector
  
• Deep understanding of major social media platforms, their unique features, and best practices for business use
  
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences
  
• Creative mindset with a talent for producing engaging, shareable content that resonates with both B2B and B2C audiences
  
• Proficiency in social media analytics tools and the ability to translate data into actionable insights
  
• Basic knowledge of email marketing principles and how they integrate with social media strategies
  
• Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite) is a plus
  
• Self-motivated with the ability to work independently in a remote setting while maintaining strong communication with the team
  
• Passion for continuous learning and staying updated on digital marketing trends and insurance industry developments