CRM Manager, Sportsbook Lifecycle

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

We’re looking for a self-starter with a strong background in data and marketing to join our team. As a Manager, CRM you will lead the development and execution of strategies designed to enhance customer engagement, retention, and loyalty. Your responsibilities will include managing triggered communications throughout the customer lifecycle, providing insights on segmentation and targeting, and generating hypotheses for continuous testing and optimization. The ideal candidate brings a strong foundation in CRM strategy, an analytical mindset, and a passion for delivering exceptional customer experiences.

What you’ll do 

• Lead a high-performing operational marketing team in delivering on a diverse set of objectives to increase lifetime value by generating incremental product engagement.

• Drive the creation and management of Lifecycle CRM strategy for all DraftKings Sportsbook customers, playing a key role in setting up new end-to-end marketing campaign automations.

• Develop and deliver clear, actionable decision frameworks and performance updates to senior leadership.

• Collaborate with the broader Marketing team and Product, Engineering, and Analytics to implement processes and technology enhancements that improve channel efficiency and build toward a vision of CRM automation.

• Promote an aggressive testing agenda to continuously optimize promotional offerings and reinvestment spend. 

• Drive CRM optimizations by establishing standards of excellence in email, push, and in-app messaging with a significant focus on detailed campaign analysis, consistently iterating, testing and learning.

What you’ll bring   

• At least 5 years of relevant CRM or retention-based Marketing experience, preferably working in the Technology, Ecommerce, or Regulated Gaming industries.

• At least 1 year of experience as a People Manager.

• Ability to use data to drive decisions and have experience managing marketing investments and running A/B tests.

• Detail-oriented mindset with strong written and oral communication skills.

• Experience with Braze or similar platforms (ie. Salesforce, Marketo, etc.) preferred. Basic knowledge of HTML, SQL, and/or Tableau is a plus.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.