About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About the role

We are looking for a strategic, results-driven Senior Product Marketing Manager to lead go-to-market initiatives, product positioning, and enablement strategies. In this role, you will work closely with cross-functional teams—including Product, Sales, and Partnerships—to develop narratives that resonate with enterprise customers, drive product adoption, and accelerate growth.

The ideal candidate has 8+ years of marketing or consulting experience, with a proven track record of working with enterprise partners and executing successful product marketing strategies

Duties and Responsibilities:

Product Launches: Lead cross-functional product launches, driving awareness, adoption, and measurable outcomes through strategic campaigns.
Go-to-Market Strategy: Develop and execute end-to-end GTM strategies for new products, features, and partnerships, ensuring alignment across Product, Sales, Operations and Marketing teams.
Enterprise Enablement: Partner with Sales teams to build sales collateral, case studies, playbooks, and training to support enterprise customer acquisition and growth.
Market Research & Insights: Conduct competitive and market analysis to uncover customer needs, market trends, and opportunities to inform product development and marketing strategies.
Campaign Management: Drive multi-channel marketing campaigns and programs across the full funnel
Thought Leadership: Establish the company as a leader in the insurtech space through storytelling, webinars, and enterprise-focused content.
Cross-functional Influence: Influence and align cross-functional teams, including Product, Sales, Creative, and Operations to achieve unified results. Identify gaps where they exist, and refine our processes to enhance collaboration

Qualifications and Skills:

8+ years of experience in product marketing, consulting, or a similar strategic role; experience in the insurance, SaaS, or fintech industry preferred. B2B experience preferred.
Proven experience working with enterprise partners, driving adoption, and influencing external stakeholders.
Strong storytelling, writing, and communication skills with the ability to translate complex ideas into simple, compelling messages.
Experience leading product launches, building GTM strategies, and scaling marketing programs.
Strong analytical skills and the ability to use data to identify growth opportunities and analyze business/market trends
Excellent communication and presentation skills, and the ability to engage and influence diverse stakeholders.
Experience leading cross-functional teams and collaborating with multiple departments
Strong project management skills with a demonstrated ability to lead cross-functional teams.
Entrepreneurial spirit, bias for impact and a desire to thrive in a fast-paced, high-growth environment.
SF Bay Area preferred, open to Remote US

#LI-Remote #JA-1

The US national base salary range for this full-time position is $126,000 - $224,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

Senior Product Marketing Manager

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