Senior Vice President of Marketing
As the Senior Vice President (SVP) of Marketing, you will report to the CEO, driving Hyperproof’s revenue, brand, and overall market presence. This is more than a job—it’s an opportunity to shape the future of our company. You’ll work with key business areas—including Sales, Partnerships, Product, Customer Success, Enablement, and Executive Leadership—to reinforce our position as a market leader and continue leading Hyperproof through its incredible growth. You’ll become a beacon of our unique and treasured culture by nurturing your team members and maturing cross-team collaboration to solve the most complex challenges faced by our business.
WHO YOU ARE
You are a seasoned B2B SaaS marketing executive who has scaled businesses focusing on the needs of mid-market and enterprise organizations. You have built businesses both through direct demand generation and partnerships. You excel in growth marketing, business development, and demand generation, leveraging inbound strategies and account-based marketing (ABM) to deliver strong results across customers in all industries. You measure Marketing success in terms of pipeline and revenue contribution and have a keen focus on quality metrics like MQL to SQL conversion, SQL to Close Won, and % of ICP leads generated. Your deep knowledge of SaaS metrics such as CAC, CAC Recovery, NRR and Burn Ratio enables you to craft and execute efficient strategies. A natural leader of leaders, you thrive on developing high-performing teams and empowering others to succeed.
WHAT YOU’LL DO
Strategic Marketing Leadership
- Develop and execute a comprehensive, data-driven marketing strategy that aligns with organizational goals and drives growth across brand awareness, demand generation, and customer engagement.
- Establish and monitor KPIs to evaluate marketing performance and ROI, continuously refining strategies based on insights and analytics.
- Take ownership of marketing operations including systems, processes, and workflows to ensure operational excellence within the marketing function. This role will be hands-on in managing lead flow, routing, and workflows in HubSpot, ensuring seamless execution and alignment with business goals. Partner closely with the RevOps team to address bottlenecks, support the clean-up of the partner lead handoff process, and streamline operations to enable efficient collaboration across teams.
Branding, Messaging, and Positioning
- Serve as the steward of the company’s brand, ensuring consistency, authenticity, and alignment with the company’s mission and values in every customer interaction.
- Define and refine messaging and positioning that resonates with target audiences, differentiates the brand, and reinforces our competitive edge.
- Lead the charge in increasing brand equity and awareness, creating a strong emotional connection with customers and partners.
Demand Generation & Customer Engagement
- Drive end-to-end demand generation strategies that effectively convert prospects into loyal customers.
- Oversee integrated campaigns across multiple channels, including digital advertising, social media, email, and events, to build a high-performing marketing funnel.
- Partner with the sales team to ensure alignment on pipeline goals and support revenue attainment.
- Outbound BDR Motion Alignment: Partner with sales and business development representatives (BDRs) to create targeted outbound campaigns that engage existing customers for upsell, cross-sell, and renewal opportunities. Ensure alignment of messaging and offers to address customer needs and drive pipeline growth.
- Develop and execute a customer advocacy program to showcase success stories through testimonials, case studies, and joint marketing campaigns. Leverage advocates to amplify brand messaging and drive referrals.
- Build and nurture a vibrant customer community that fosters collaboration, knowledge sharing, and brand advocacy. Develop programs such as forums, events, and user groups to deepen customer connections and loyalty.
Partner and Channel Marketing
- Develop and implement strategic partner and channel marketing programs to enable partner success and expand market demand.
- Collaborate with the partnerships team to create co-marketing opportunities that amplify the impact of key alliances.
Product Marketing and New Market Launches
- Lead the go-to-market (GTM) strategy for product launches, ensuring effective positioning, messaging, and cross-functional alignment.
- Conduct market research and competitive analysis to identify new opportunities and ensure successful expansion into emerging markets.
- Spearhead international marketing efforts to drive brand presence and adoption in global markets.
Content Strategy & Creation
- Define key themes and direction for the development of a comprehensive content calendar to position Hyperproof as thought leader in the industry across blogs, webinars, videos, podcast topics, social, and more
- Align content strategies with business priorities to consistently deliver valuable insights to prospects, customers, and partners.
- Drive greater efficiency in our marketing efforts through organic by focusing on high-impact keywords and maximizing brand awareness through both traditional searches but also YouTube, and AI recommendations.
Annual Customer Events and Conference
- Lead the strategy, planning, and execution of the annual customer conference and other marquee customer events. Develop engaging agendas, secure compelling speakers, and create impactful experiences that foster community, showcase product innovation, and reinforce customer loyalty. Collaborate across teams to ensure events align with broader marketing and business objectives.
Analyst Relations & Competitive Research
- Cultivate strong relationships with industry analysts to secure recognition and enhance credibility within the market.
- Drive competitive intelligence efforts to inform positioning, product development, and sales enablement strategies.
Team Leadership & Development
- Lead, inspire, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
- Support team members’ professional growth by providing mentorship, resources, and opportunities for advancement.
HOW YOU’LL KNOW YOU ARE SUCCESSFUL (Key KPI’s)
- Revenue and Growth (ARR / MRR)
- Lead Generation and Demand (MQL / SQL / Pipeline Velocity)
- Brand and Market Awareness (Recognition / Engagement)
- Partner Acquisition and Engagement (Engagement/Growth)
- Operational Efficiency (CAC / Marketing Spend Effectiveness)
- Team Development and Performance (eNPS / Retention / Growth)
WHAT YOU’LL BRING
- HighSpot
- Salesforce
- HubSpot (expert level)
- 6Sense/Common Room
- Clay
- Qualified
- HGInsights
- Zoominfo
- Brighttalk
- Leandata
- Mutiny
- Rollworks
- Hockeystack
- WordPress
- Google Analytics
- Google Suite (sheets, slides, docs)
- BridgeLMS / Rise Articulate
LOCATION
We are a fully remote company! Rather than restrict ourselves to only finding talent in one city, we’d rather work with the absolute best professionals, regardless of where they live. This role will include some travel. Ideally candidate will be based within the US.
CANDIDATE EXPERIENCE
We value your time and want you to know what to expect from us. For this interview, we expect to ask you to participate in 5 interviews and expect this to be completed over 2 - 3 weeks schedules depending. As this role is an executive position with significant impact to our growth and long term success we believe in creating an interview process consistent with the expectations of the role. You’ll partner closely with our Talent Acquisition leader to always know where you are in process and will be provided timely updates as we progress.
Final candidates will be asked to build a presentation and present a portfolio of work.
- First Interview - Talent Acquisition
- Hiring Manager Interview - CEO
- Leadership Interview - VP People and Culture & SVP of Sales
- Core Values Interview - 2 interviews - (COO & SVP Product) & (SVP Client Services & VP of Partners)
- Interview w/ directs - Marketing Team
WHAT WE OFFER
- Base salary $250k -$275K base + variable
- Generous equity compensation
WHERE YOU’LL GO
- Hyperproof also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and our people team to explore lateral moves to other parts of the organization as you continue to grow with us.
WHAT WE OFFER
- Annual compensation reviews + equity
- Unlimited PTO: strongly encouraged to unplug and recharge
- Health: coverage for medical, dental, and vision - employee and dependents
- 401K, which vests immediately, complete with a 4% company match
- 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
- Annual company in-person events and quarterly in-person connects
- $500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
- $100 quarterly paid wellness stipend
- Pet insurance discount
- Slack channel notifications turn off after 5 pm based on your time zone
- Two Hypercharge weeks of rest where we close company-wide (July & Dec)
It’s an exciting time to be at Hyperproof — we recently raised $40 million in our Series B financing, further cementing Hyperproof as the emerging leader in the risk and compliance management space.
At Hyperproof’s core are our passionate team members who focus on user experience, beautiful design, and evangelize a positive social impact of our cloud based platform. We help organizations streamline their risk and compliance workflows so our customers can spend more time strategically managing programs and less time wrangling spreadsheets.
We are disrupting the governance, risk, and compliance software space with our innovative platform by helping traditionally unsung heroes (compliance professionals) do the right things so the wrong things don’t happen.
Learn more about the @hyperproof culture and how it all started.
EQUAL OPPORTUNITY EMPLOYER
Hyperproof is committed to a diverse and inclusive workplace — it’s one of our core values! Hyperproof is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
