Content Writer-For Affnook

Affnook empowers affiliate marketing success of iGaming brands and operators through its cutting-edge affiliate marketing software.

Our subscription-based platform combines the capabilities of an affiliate management solution, attribution tracking tool, campaign management platform and an anti-fraud tool. Aside from this, Affnook's affiliate marketing software supports two-way API integration with all the leading third-party tools that an iGaming marketer requires to build, track and scale their marketing campaigns.

Our platform has helped global giants achieve record-breaking growth, but also empowered fledgling startups to find their niche. From the bustling casinos of Las Vegas to the emerging markets of Africa, we’re proud to empower over 100 iGaming clients to thrive in a diverse and dynamic landscape.

About the Role:

We are seeking a highly motivated, non Indian citizen and creative Content Writer to join our growing marketing team. This role is crucial in developing engaging and informative content that drives brand awareness, generates leads, and supports our overall marketing objectives within the dynamic iGaming industry. The ideal candidate is a skilled storyteller with a strong understanding of B2B SaaS marketing, SEO principles, and various content formats. You are a self-starter with a passion for technology, particularly as it relates to online gaming and affiliate partnerships.

Responsibilities:

• Content Creation: Develop high-quality, engaging, and SEO-friendly content across various formats, including, but not limited to:
• Blog posts, case studies, and articles focused on iGaming affiliate marketing trends, best practices, and industry news.
• Website copy (landing pages, product pages, etc.) highlighting the benefits of our affiliate management software for iGaming operators.
• Video content (scripts, storyboards, etc.) explaining complex concepts related to affiliate marketing and our software in an engaging way.
• SEO Optimization: Conduct keyword research relevant to the iGaming and affiliate marketing space, optimize content for search engines, and track content performance using analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Social Media Marketing: Create compelling social media content that drives engagement and brand awareness within the iGaming community. Understand social media best practices and platform-specific nuances relevant to the industry.
• Email Marketing: Develop engaging email campaigns that nurture leads and drive conversions among iGaming operators and affiliates. Understand email marketing best practices, segmentation, and automation.
• Collaboration: Collaborate with other marketing team members (e.g., designers, and demand generation specialists) to ensure consistent brand messaging and effective content promotion within the iGaming market.
• Content Editing and Proofreading: Ensure all content is error-free, grammatically correct, and adheres to brand guidelines.

Requirements

Qualifications:

• Bachelor's degree in Marketing, Journalism, Humanities, or a related field.
• Minimum of 3-5 years of experience in content writing, preferably in the B2B SaaS industry, with a demonstrable interest in or understanding of the iGaming or affiliate marketing sectors.
• Strong analytical skills and ability to track content performance using analytics tools.
• Self-driven and highly motivated with a strong eagerness to learn and adapt to new technologies and trends, particularly within the rapidly evolving iGaming landscape.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team.
• Portfolio of writing samples demonstrating relevant experience.

Bonus Points:

• Experience with content management and marketing automation platforms (e.g., HubSpot, WordPress).
• Direct knowledge of the affiliate marketing industry and its allied SaaS products.
• Familiarity with online gaming terminology, regulations, and market dynamics.

Benefits

• 5 days working culture.
• Best in industry salary structure.
• Remote opportunity.