Position Purpose: Are you a dynamic marketing leader who thrives on driving measurable results through innovative campaigns? We're seeking an exceptional Growth Marketing Campaign Manager to join Beeline's marketing team and lead the demand generation efforts for our Professional product offering. You will experiment with cutting-edge marketing techniques, leverage data to make strategic decisions, and directly impact our company's growth trajectory. If you're passionate about creating compelling campaigns, obsessed with optimization, and excited about working with a collaborative team in a fast-paced environment, we want to hear from you!
This role is responsible for driving growth through the development and implementation of targeted demand generation activities through omni-channel campaigns for the Beeline Professional product portfolio. The ideal candidate will manage demand generation activities from conception through execution, including coordinating with internal teams on campaign tactics, set-up, lead qualification / scoring criteria and reporting. This role requires a metrics-driven approach and accountability for generating qualified leads
Responsibilities:
• Develop and implement data-driven marketing strategies to generate customer growth and revenue, with specific focus on feeding new leads into our Professional product line
• Design, execute, and optimize digital marketing campaigns through continuous testing and experimentation
• Leverage campaign learnings and industry best practices to evolve and improve marketing effectiveness
• Conduct market research and analyze data to identify target audiences and trends
• Collaborate with cross-functional teams to drive customer acquisition and retention efforts
• Identify and evaluate new growth opportunities and partnerships to expand the customer base
• Stay up-to-date with emerging trends, technologies, and best practices in growth marketing
• Create and execute high-quality digital creative content
• Support the development and execution of marketing plans, campaigns, and strategies
• Compile marketing reports and analyze marketing data and lead generation (campaign results, conversion rates, traffic, etc.) to shape future marketing strategies
Requirements:
• Minimum of 5-7 years of experience in a marketing related role
• Post-secondary degree or certificate in marketing or related field
• Mandatory experience with Hubspot and proven expertise in marketing automation
• Strong technical aptitude and experience with digital marketing tools and platforms
• Demonstrated experience in testing, experimenting, and optimizing marketing campaigns
• Proven track record of meeting or exceeding marketing metrics and KPIs
• Experience as a marketing generalist with broad expertise across multiple channels
• Exceptional written and verbal communication skills
• Critical thinker with strong problem-solving and research proficiencies
• Detail-oriented with solid organizational and multitasking skills
• Ability to work under pressure and meet strict deadlines
• Experience with online analytics tools/dashboards and KPI tracking
• Must be based in the United States
Desired Competencies:
• Measured and analytical approach to decision-making
• Proven ability to thrive in fast-paced, metrics-driven environments
• Start-up experience preferred
• Resourceful mindset with ability to maximize resources
• Collaborative team player with excellent interpersonal skills
• Ability and desire to drive change through high-energy, can-do attitude
• Comfortable working in a high-performance, entrepreneurial, open-door environment
• Strong analytical and problem-solving skills
• Ability to work autonomously
• Understanding of staffing and/or vendor management is helpful but not mandatory
Our Company: At Beeline, we cultivate a positive work environment and are passionate about who we are and what we do. We are a 20-year industry leader disrupting the world of external workforce technology. Businesses across all industries use our technology to manage more than 30 million workers and over $55 billion in talent spend across 120+ countries. Ideal candidates are intensely curious about technology, thrive in a less-than-formal work environment, and excel in a fast-paced, rapidly changing environment. We are looking for talented, driven, and adaptable people who will contribute to our vision, mission, and our future!
Our Vision: Every person, given the right opportunity, is capable of greatness. Every business, given the right talent, is capable of superior outcomes.
Our Mission: Our trusted platform connects businesses to the remarkable talent within the global extended workforce.
To learn more about Beeline, our solutions, our culture, and available positions visit https://www.beeline.com/.
This list of "Requirements and Responsibilities" is not intended to be limiting. The Company reserves the right to revise this job description based on the actual job requirements as varied from time to time.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
It has come to our attention that fraudulent and fictitious job opportunities are being posted, in addition to fraudulent contact being made to candidates on behalf of Beeline. Prospective candidates are being contacted by certain individuals, mainly through email, online messaging and telephone calls, claiming they are representatives of Beeline. The main purposes of these communications are to obtain private and confidential information from individuals.
Beeline does not:
• Extend offers to candidates without first conducting extensive interviews, with members of our Talent Acquisition Team and hiring managers, either by video or in person;
• Send job offers via email. All offers are first extended verbally by a member of the Beeline team, and then followed up with formal written communication from our Human Resources Information System and Applicant Tracking System.
All emails from Beeline will be sent from an email address ending in “@beeline.com”. Should you have any doubts about the authenticity of an email, or other communication that is represented as coming from Beeline, please send an email to humanresources@beeline.com, before taking any action in relation to the correspondence, and certainly before providing any further contact information to that individual whatsoever.
IGN Entertainment
Dyson
PCMag
SageSure
Algomarketing
