Data Analyst (Marketing Experience)

About Us:

At High Scale, we're redefining performance-driven content, creating data-driven campaigns that reach millions of people every day. Our mission is to deliver exceptional results for our clients by blending creativity with analytical precision.

As a Data Analyst at High Scale, you will play a pivotal role in leveraging data to optimize advertising strategies and ensure the success of our performance-driven campaigns. This role is designed to be a launchpad for your career, offering hands-on experience and opportunities for professional growth. Every question is an opportunity to learn, and we’re here to guide you every step of the way.

Location: Colombia/Philippines (Remote)

Key Responsibilities

• Data Collection & Management
• Gather, clean, and organize data from various sources such as ad platforms (Google Ads, Facebook Ads), CRM systems, and website analytics tools.
• Maintain data accuracy and integrity in databases and reporting systems.
• Campaign Analysis & Optimization
• Analyze performance metrics across digital advertising channels to identify trends, patterns, and areas for improvement.
• Provide recommendations for campaign optimization based on data insights.
• Track key performance indicators (KPIs) such as ROI, click-through rates, and conversion rates.
• Reporting & Visualization
• Create dashboards and visual reports using tools like Tableau, Power BI, or Google Data Studio.
• Prepare detailed performance reports and present findings to internal teams and clients.
• Predictive & Prescriptive Analytics
• Use statistical models and machine learning techniques to forecast campaign outcomes and audience behavior.
• Provide strategic guidance on budgeting, audience segmentation, and channel allocation.
• Collaboration
• Work closely with cross-functional teams, including account managers, creative teams, and media buyers, to align data insights with campaign goals.
• Support ad-hoc analysis requests from clients and internal stakeholders.
  

Required Skills & Qualifications

• Bachelor’s degree in Data Science, Statistics, Marketing, or a related field.
• 2-4 years of experience in data analysis, preferably in advertising or marketing.
• Proficiency in data analysis tools such as Retool, SQL, Python, or R.
• Experience with advertising platforms like Google Ads, Facebook Business Manager, and LinkedIn Ads.
• Familiarity with website analytics tools such as Google Analytics.
• Advanced knowledge of Excel and data visualization tools (e.g., Tableau, Power BI).
• Strong analytical thinking and problem-solving skills.
• Excellent communication skills for presenting complex data in a clear and concise manner.
  
  

Preferred Qualifications

• Knowledge of programmatic advertising and real-time bidding (RTB).
• Experience with A/B testing and multivariate analysis.
• Experience with Retool.
• Certification in Google Analytics, Google Ads, or similar platforms.
• Understanding of SEO and SEM principles.
• English Skills: Professional English Level (It is a must)