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Lead, FC Franchise Activation - LATAM

fully flexible
Remote: 
Full Remote
Experience: 
Senior (5-10 years)
Work from: 
Mexico, Latin America

Offer summary

Qualifications:

Deep knowledge of football culture in Latin America., Experience in integrated brand marketing campaigns., Experience with partnership in sports marketing., Knowledge of EA SPORTS FC's brand and products..

Key responsabilities:

  • Develop innovative integrated marketing campaigns.
  • Activate partnerships with local football leagues/clubs.
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Electronic Arts http://ea.com
10001 Employees
About Electronic Arts
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A team where creativity thrives, new perspectives are invited, and ideas matter. Regardless of your role, team, or location, this is a place where everyone makes play happen. Join us. ***Leveling Up!*** We're leveling up our recruiting system to bring you an even better candidate experience! Job listings and applications will be temporarily unavailable while we make this exciting change. Our new career portal will go live on November 12 at 1 a.m. PST. and offer an easier application process, job alerts, and recommendations.
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Job description

The Lead, EA SPORTS FC Franchise Activation - LATAM will develop and deliver innovative integrated marketing campaigns and activations for EA SPORTS FC in Latin America, partnering with the biggest football leagues/clubs in the region to achieve our brand and business objectives.

Responsibilities

  • Develop and deliver innovative integrated marketing campaigns and activations in Latin America for the EA SPORTS FC portfolio of products (HD, Mobile, and more).
  • Activate contractual rights with local football partners to service our global campaign and local business needs.
  • Create award-winning marketing activations that connect with fans in LATAM and deliver against campaign and commercial objectives.
  • Through market research and analysis, uncover unique, cultural insights of the region and apply them to local go-to-market plans.
  • Manage and allocate the annual FC activation budget for Latin America.

Qualifications

  • Deep knowledge and understanding of football culture in Latin American, specifically Mexico and South America.
  • Experience developing and executing integrated brand marketing campaigns and activations in Latin America, ideally for a leading sports brand or organization.
  • Experience partnering with football leagues and/or clubs to deliver marketing activations.
  • Knowledge of EA SPORTS FC’s brand and portfolio of products
  • Demonstrated experience in market and consumer analysis with a track record of leveraging insights to inform marketing plans.
  • Experience managing activations with athletes, influencers, clubs, and agencies.
  • Proven track record of effectively working both independently and cross-functionally within globally matrixed organizations, driving alignment and outcomes with internal business partners and teams.

Take your career to the next level – apply today!

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Market AnalysisIntegrated Marketing CommunicationsBudget ManagementBrand MarketingCustomer InsightsPartner DevelopmentCampaign ManagementMultiple Activation KeySport PsychologyInfluencer Marketing

Other Skills

  • Collaboration
Are you interested?

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