Global Marketing Manager

Overview:

Porex, a business unit of Filtration Group is on a mission to make the world safer, healthier, and more productive. Porex is a global leader in developing custom-engineered porous polymer solutions that turn into high-value functional components in our customers’ end products. We combine our expertise in filtration, venting, wicking, absorption, and diffusion with our customers’ unique innovations to help turn their next-generation product ideas into reality. Engineers at over 1,500 global manufacturers trust Porex for unique components across a wide variety of device applications in the life sciences, consumer, and electronics markets to give their products a competitive edge. Join us and become part of a team where innovation drives impact and every contribution matters.

We are seeking an experienced and strategic Global Marketing Manager to drive demand generation, market growth, and customer engagement across Healthcare, Medical Technology, and Life Sciences sectors.

Market Understanding & Customer Insights

• Conduct detailed market mapping across Clinical Diagnostics, Medical Technology, and BioProcessing sectors.
• Analyze customer behaviors, competitor engagement strategies, and market trends.
• Build and maintain target customer lists for top 30 Clinical Diagnostics, Medical Technology, and BioProcessing

 Marketing Plan Execution

• Develop and execute value propositions and outbound messaging across a portfolio of 5+ custom solutions with applications in filtration, wicking, absorption, and separation.
• Drive key marketing initiatives:
  • Outbound email campaigns
  • Inside sales collaboration (TeleBiz partnership)
  • Webinars and digital programs
  • Sales team training for customer messaging delivery
  • Tradeshow strategy and execution across NA and EMEA

Strategic Leadership

• Develop segmentation models to optimize audience reach and engagement.
• Create and execute programs to leverage customer advocates for testimonials, case studies, and references.
• Use customer insights to guide incremental demand strategies and optimize marketing impact.
• Act as a bridge between Sales and Marketing to drive alignment and shared goals.

Customer Engagement

• Partner with Sales teams for customer-facing interactions and capabilities presentations.
• Oversee tradeshow planning and ensure technical content aligns with customer needs.
• Identify impactful webinar opportunities to showcase Porex’s solutions with industry advocates.
• Prioritize focus as 70:30 between Americas and EMEA markets with 25%–30% travel.

Core Competencies

• Market Expertise: Deep understanding of Clinical Diagnostics, Medical Technology, and BioProcessing markets, including customer behaviors, beliefs, and engagement strategies.
• Demand Generation: Proven experience in developing and executing multi-channel campaigns with measurable outcomes.
• Strategic Thinking: Ability to design segmentation models, customer advocacy programs, and data-driven strategies for sustained growth.
• Collaboration: Skilled at partnering with Sales, Product Development, and Regional Teams to align objectives and deliver results.
• Communication: Strong written and verbal communication skills, including presentation development and storytelling through data.

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in B2B marketing, preferably in Healthcare or Life Sciences industries.
• Demonstrated experience in demand generation campaigns with measurable KPIs.
• Strong experience in market research and analysis, both primary and secondary.
• Proficiency in CRM systems (e.g., Salesforce) and marketing automation tools.
• Excellent proficiency in Microsoft Office Suite, particularly PowerPoint for presentations.
• Proven ability to collaborate cross-functionally and drive alignment across teams.
• Must be willing and able to travel up to 30%.

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