Content Specialist

VicRoads RLS, founded in August 2022 by a consortium of Aware Super, Australian Retirement Trust, Macquarie Asset Management, and the Victorian State Government, operates under a long term concession deed issued by the State Government. This strategic 40-year partnership is transforming VicRoads RLS into a more commercial, customer-centric, product led and digitally advanced organisation. Our purpose to ‘make services seamless and support safer networks for our communities’ drives our commitment to ensuring our customers get what they need, when they need it.   

Our organisational values steer our actions, decisions and behaviours as we progress on our path of transformation.  

We work collaboratively with the Victorian State Government to ensure we fulfil regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety 

VicRoads RLS, founded in August 2022 by a consortium of Aware Super, Australian Retirement Trust, Macquarie Asset Management, and the Victorian State Government, operates under a long-term concession deed issued by the State Government. This strategic 40-year partnership is transforming VicRoads RLS into a more commercial, customer-centric, product led and digitally advanced organisation. Our purpose to ‘make services seamless and support safer networks for our communities’ drives our commitment to ensuring our customers get what they need, when they need it. 

Our organisational values steer our actions, decisions and behaviours as we progress on our path of transformation.

We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety.

• Annual Salary Range: VPS 4 $92,332 - $104,762
• Employment Type: Ongoing - Full-Time
• Usual Work Location: 180 Lonsdale Street/ Work from home (flexible working arrangement)

About the Opportunity

The Content Specialist is responsible for creating and managing high-quality online content to support VicRoads' strategic goals. Working in the Marketing division, the role involves delivering engaging content across digital platforms, social media, and email, while maintaining brand consistency. The specialist will enhance audience engagement, raise awareness, and support campaigns, product launches, and initiatives. Collaboration with cross-functional teams is key to aligning content strategies with organizational objectives and ensuring effective communication with target audiences.

About you

The skills and experience required in the position include, but are not limited to, the following:

• 5+ years of experience in creating, writing, editing and managing high-quality online content across multiple channels, including digital platforms, social email, email and websites.
• Understanding of user-centered design principles and the ability to create content that enhances the end-to end customer experience.
• Familiarity with content management systems (CMS) and an understanding of SEO best practices to optimise content.
• Experience managing social media accounts and fostering community engagement to build brand awareness and audience connections.
• Proven experience in planning, creating and deploying email campaigns using email deployment tools or marketing automation tools, managing contact rules to ensure compliance and optimal audience engagement.
• Bachelor’s degree in Marketing, Communications, Business or a related field.

Culture:

To attract, retain and develop talented people, we provide genuine flexibility, a culture that supports people to be their best and on top of that - great opportunities for career development. We embrace diversity and inclusion and are proud our workforce reflects the community we serve.

What we offer:

• Competitive salary and benefits
• Supportive, diverse, and inclusive work environment
• Opportunities for professional and personal development
• Flexible working arrangements and family friendly practices

How to Apply

Please submit your application via the “Apply” button. Applications should include a resume and a brief covering letter. Applications close 11.59pm on Thursday 23rd January 2024.

For a copy of the Position Description please email talentacquisition@vicroads.com.au

Unfortunately, applications cannot be accepted via this email.

Please note: This position requires the successful employee to provide evidence of being fully vaccinated against COVID-19, or medical evidence which confirms the individual is unable to receive a dose, or a further dose, of a COVID-19 vaccine due to a medical contraindication or an acute medical illness.

Failure to comply with this condition of employment will impact your eligibility for employment in this position with Vic Roads. VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence.

Please note: This position requires the successful employee to provide evidence of being fully vaccinated against COVID-19, or medical evidence which confirms the individual is unable to receive a dose, or a further dose, of a COVID-19 vaccine due to a medical contraindication or an acute medical illness.

Failure to comply with this condition of employment may impact your eligibility for employment in this position with Vic Roads. VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence.