Marketing Manager

THE PERSON 

Are you a visionary marketing leader who's ready to redefine success in a dynamic national roof and pavement consulting firm? If you're someone who's data-driven, creative, adaptable, and skilled in successfully managing multiple marketing projects, this is your call to action! If this sounds like you, we invite you to apply and let’s explore how we can shape the future together! 

Our ideal candidate is:  

• Entrepreneurial. Exhibits a dynamic mindset, adept at identifying and seizing new opportunities. Resourceful and adaptable, with a willingness to take calculated risks. Proactive in their approach and skilled at navigating challenges with strategic foresight. 
• Business Savvy. Displays a keen understanding of business operations and efficiency. Prioritizes tasks and resources effectively to optimize organizational performance. 
• Innovative. Known for creative problem-solving and introducing fresh perspectives. Actively leads in developing new strategies to advance organizational goals beyond traditional methods.
• Considerate. Builds strong relationships based on respect, trust, and compassion. Recognized for a relational approach that fosters a positive and collaborative work environment. 
• Strategic. Analyzes options to drive growth for the team and company. Uses a combination of insight and foresight to make decisions and predict outcomes that position the organization advantageously. 
• Disciplined. Adheres to core values consistently, acting ethically and with integrity at all times. Demonstrates a strong moral compass in both professional and personal conduct. 
• Intentional. Empowers and elevates others through wise delegation, valuing diversity and inclusion. Creates a culture of trust and generosity, celebrating differences and valuing each team member. 
• Life-Long Learner. Embraces continuous learning and improvement, dedicated to organizational health. Enthusiastically seeks new knowledge and experiences to enhance personal and professional growth, and actively encourages and empowers team members to do so as well. 

RESPONSIBILITIES

Develop & Execute Marketing Strategies

• Develop and lead the company's marketing campaigns across traditional print literature and digital platforms. 
• Assist in segmenting markets by defining the target market and develop a unique value proposition for each market. 
• Support innovation and new business development to commercialize and launch new products. 
• Plan and create marketing materials in support of the company's growth initiatives by collaborating with outside service companies. 
• Drive the creation of original content that effectively communicates with and engages target audiences, including providing writing and editing support for outbound communications. 
• Execute content marketing, SEO, and inbound lead generation strategies across social media, paid ads, blogs, case studies, newsletters, videos, email, etc. 
• Establish and maintain a consistent corporate image/brand voice across departments and product lines, promotional materials, and events. 

Market Research

• Investigate emerging marketing trends and new digital technologies/solutions to determine their fit with the company's strategy. 
• Solicit and analyze client feedback to determine needs, preferences, and pain points. 
• Use published reports, market analysis trends, and white papers to gather industry trends. 
• Present research insights to key stakeholders, such as sales teams, product development, and senior leadership to guide decision making. 

Marketing Technology

• Oversee website maintenance, content, and security, including improving SEO rankings and ensuring website content is fresh, engaging, and modern. 
• Leverage HubSpot and other marketing automation platforms for lead management and to create an integrated customer journey. 
• Ensure lead system and lead flows provide optimal results in terms of speed and quality and create new lead generation opportunities. 
• Prepare and communicate to senior leadership a marketing dashboard measuring KPIs and progress in key areas. 

Project Management

• Develop and maintain the marketing budget. 
• Maintain relations with third-party vendor partners and agencies to ensure alignment on objectives and timely completion of project activities. 

Collaboration and Communication

• Foster strong internal relationships and collaboration with sales, operations, consultants, and support teams to ensure seamless client experiences. 
• Effectively communicate client needs, goals, and feedback internally to ensure alignment and prioritization of resources. 
• Track and report on campaign performance, providing insights and recommendations. 
• Have the confidence to bring in additional company support when needed. 
• Review invoices and collaborate with the Finance Team on any billing issues. 

Company Systems and Administration

• Research and document significant client and prospect information in the company’s CRM system. 
• Maintain proficiency in using MS Office. 
• Follow company policies and procedures. 

KEY RELATIONSHIPS 

The Marketing Manager, reporting directly to the Senior Director of Sales & Marketing, and is directly responsible for meeting the company's marketing goals. They will work closely and collaboratively with a number of colleagues, including the Sales Team, Project Coordinators, Consultants, Scheduling, Finance, Human Resources, and Safety.  

QUALIFICATIONS 

Required 

• Bachelor’s Degree or equivalent experience in Business, Marketing, Public Relations, Communications, or an industry-related field. 
• At least 5 years in a marketing management role. 
• Ability to develop and execute long-term marketing strategies. 
• Proven track record of running successful marketing campaigns. 
• Demonstrated ability to simultaneously plan, execute, and oversee multiple projects. 
• Experience managing B2B marketing efforts. 
• Ability to interpret campaign metrics, KPIs, and ROI to inform decision making. 
• Proficiency in data visualization. 
• Strong client-centric mindset and the ability to understand and anticipate client needs. 
• Able to make connections by building trust and relationships with wide range of stakeholders. 
• Understanding of content strategy, writing, and creative direction. 
• Demonstrated ability to approach problems in unconventional ways, finding unique and effective solutions to address issues and challenges. 
• Excellent communication skills, both written and verbal to convey complex ideas clearly and build rapport with key stakeholders.
• Basic knowledge of tools like Adobe Creative Suite (Photoshop, Illustrator, etc.) or Canva. 
• Market research and competitive analysis expertise. 
• Strong verbal and written communication for presentations, pitches, and copywriting. 
• Understanding of financial concepts, including profit and loss statements, budgeting, and pricing strategies, to maximize revenue and profitability and to identify trends and opportunities. 
• Alignment with the company's culture, values, and mission, as well as the ability to represent the company effectively to key clients. 
• A commitment to ongoing professional development and staying updated on industry trends and best practices. 
• Experience utilizing CRM to accurately capture data and activities. 
• Knowledge of automation tools. 
• PC proficiency (Microsoft Office Suite). 
• Able to travel for work (amount of travel time varies according to business needs). 

Preferred  

• Experience in the construction, commercial roof, or commercial pavement industries. 
• Experience marketing in the professional services industry. 
• Experience working with an ERP system. 
• Experience with EOS (Entrepreneurial Operating System). 

WHY BENCHMARK? 

We offer an unmatched professional culture with a family feel and where community matters.  We provide opportunity for professional and personal growth to all employees. We think and act according to our core values – they are at the very heart of everything we do:  

• Be a strong team based on relationships and trust. 
• Be really committed to being technically excellent. 
• Be a benchmark. 

Benchmark offers a market-competitive salary plus a performance-based incentive. In addition, Benchmark employees enjoy a full suite of benefits including medical, dental, vision, life, AD&D, disability (short and long-term), supplemental insurances (accident and critical illness), employee assistance program, 401(k) with employer matching contributions, and paid vacation, holidays, and volunteer days.