Senior Marketing Campaign Manager (Fixed Term)

About the Role

We are seeking an experienced Senior Marketing Campaign Manager to serve as the key marketing captain for the design, execution, and optimization of high-impact marketing campaigns that drive demand and brand awareness in the cybersecurity and biotech / pharma industries. This role is critical in connecting our Cybersecurity and AI Simulation Business units and the Marketing team. You will manage integrated campaigns across digital, social, partner, field, and offline channels to engage target audiences, generate leads, and support sales enablement. This is a fixed-term contract role for 12 months. 

What You'll Do

• Campaign Execution & Management:
• Own the end-to-end development and execution of a minimum of 2 campaigns at a time, across digital media, social media, events, webinars, and other direct channels, as well as our channel partners.
• Collaborate and liaise directly with the cybersecurity and AI simulation business unit leadership and Product Marketing functions to develop compelling content, including ads, landing pages, videos, and email copy.
• Design and manage budgets for campaigns, ensuring cost efficiency and ROI optimization.
• Work closely with marketing operations to ensure campaign setup, lead flow, and tracking in platforms like Marketo, On24, and Salesforce.
• Strategy & Planning:
• Develop and execute targeted integrated marketing campaigns in collaboration with business unit leadership that align with business objectives and resonate with target audiences identified by each business unit.
• Collaborate with product marketing, business development, executives, and other stakeholders to craft campaign messaging, objectives, and key performance indicators (KPIs) and produce both live views and port-mortem reports to improve marketing impact and velocity.
• Help business units conduct market research and analyze audience insights to inform campaign strategies and targeting.
• Performance Tracking & Optimization:
• Monitor campaign performance metrics and adapt campaigns to achieve business unit-defined goals, including lead generation, MQL/SQL conversions, and sales pipeline impact. 
• Analyze data to provide actionable insights and optimize campaigns in real-time.
• Track all campaigns, prepare detailed performance reports, and present findings to stakeholders.
• Cross-functional Collaboration:
• Coordinate closely with business unit leaders, company executives, and customer-facing teams to align campaign goals and ensure effective follow-up on leads.
• Collaborate with PR, content, and social media functions to maximize campaign impact.
• Own Account-Based Marketing (ABM) initiatives, tailoring campaigns for key accounts.
• Industry Expertise:
• Stay up-to-date on trends, competitor activities, and emerging technologies.
• Identify and leverage relevant industry events, thought leadership opportunities, and partnerships to enhance campaigns.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of experience managing B2B marketing campaigns, in the cybersecurity, pharma, material science, and/or biotech sector.
• 5+ years of cross-functional project management experience.
• Proven success in planning and executing multi-channel marketing campaigns direct to market, and through channel GTM partners.
• Basic familiarity with cybersecurity and/or pharma technologies and buyer personas.
• Proficiency in marketing platforms including Marketo, Salesforce, and Google Analytics.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Exceptional communication and organizational skills, with attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with a results-driven mindset.
• 12-month fixed term role.

Nice to Haves

• Experience with Account-Based Marketing (ABM).
• A good understanding of the language describing artificial intelligence and quantum technology.
• Knowledge of paid digital advertising platforms (Google Ads, LinkedIn, etc.).
• Proactive, growth mindset, constantly looking to learn and improve.
• Highly-motivated self-starter who thrives in a fast-paced environment.
• Passionate about making a difference outside of work.
• Positive energy and a great sense of humor is always a plus.

The US base salary range for this full-time position is expected to be $146k - $204k per year. Our salary ranges are determined by role and level. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training. This role may be eligible for annual discretionary bonuses and equity.