Email Marketing & CRM Specialist

AnitaB.org is not just a resource; we are a movement. By creating a platform of options, we foster freedom—the freedom to choose, to grow, and to lead the charge in transforming technology into a more inclusive, equitable space for all.

We envision a future where the people who imagine and build technology mirror the people and societies for whom they build it. Our social enterprise supports women technologists in technical fields, the organizations that employ them, and the academic institutions training the next generation. AnitaB.org is known for our various programs connecting, guiding and inspiring women in tech and Grace Hopper Celebration, the largest global annual gathering of women in technology.

We are looking for an innovative Email Marketing and CRM Specialist to own the AnitaB.org email marketing strategy, including creating, executing, and analyzing effective email campaigns to promote engagement with our programs and build the AnitaB.org brand.

Here's what you'll do  

• Maintain and segment email lists for targeted marketing efforts.  
• Develop and execute marketing automations by identifying opportunities to leverage existing and new technology for increased efficiency and effectiveness (i.e., Salesforce Marketing Cloud journeys).
• Collaborate with the internal Marketing and Communications team to develop written content and digital images needed for email marketing.
• Analyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagement.
• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting.
• Find creative solutions to technical challenges to enable strong user experiences.
• Create documented best practices for email campaign execution.
• Streamline the AnitaB.org digital newsletter strategy, which comprises targeted, direct-to-consumer outreach to several key audiences.
• Collaborate with internal teams to ensure email content advances organizational goals and campaigns.
• Stay up to date with email marketing trends and best practices. 
• Complete additional tasks as assigned, which means to be agile and rise to the challenge: in service to our mission, from time to time, we do ask team members to take on, or volunteer to take on, additional or different duties outside of their formal job description.

Here's what we hope you'll bring 

• Professionalism in team and external stakeholder interactions and communications, including honesty, integrity, respect, and commitment to advancing global, regional, and local DEI, in keeping with an organization with a mission to promote women, diversity, equity and inclusion in society and the workplace.
• 3-5 years of experience in Email Marketing.
• Knowledge of data privacy laws and email regulations, best practices, and compliance including GDPR, CASL, etc.
• Proficiency in Salesforce Marketing Cloud.
• Experience in managing email marketing platforms and campaigns.
• Strong project management and time management skills.
• Strong analytical skills to evaluate end-to-end customer experience across multiple channels.
• Excellent communication and collaboration skills.
• Creative thinking skills and proactive work attitude.
• Knowledge of HTML/CSS for email template customization is a plus.
• Ability to travel as position requires.

AnitaB.org is proud to offer a remote, distributed workplace. Please know we cannot accommodate remote work outside of the United States. The salary range for this position is $66,522- $68,818, plus competitive benefits, including health insurance, vision, dental and a 403(b) discretionary match. Consistent with pay equity best practices, we are proud to present only our best and final non-negotiable offer. 

AnitaB.org is an inclusive community. We serve women technologists as part of our global mission, while also promoting equity for all people within our organization.

AnitaB.org is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment.