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Product Marketing Manager (all genders) | ClimateTech

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Germany

Offer summary

Qualifications:

Experience in Product or Revenue Marketing, Understanding of B2B SaaS, Strong communication and organizational skills, Proactive and creative mindset.

Key responsabilities:

  • Develop product messaging and sales enablement resources
  • Collaborate with teams for customer expansion initiatives
carbmee logo
carbmee Startup https://www.carbmee.com/
11 - 50 Employees
About carbmee
Carbmee helps companies with complex supply chains to seamlessly collect, analyze, and report emissions data across all three scopes of the Greenhouse Gas (GHG) Protocol uncovering up to 90% carbon reduction potential in just 21 days. Our carbon management solution, the Environmental Intelligence System EIS™ combines carbon accounting, product carbon footprints (LCA), and supply chain emissions (scope 3) into a single integrated system to centralise complex data streams. Our case studies include: - Carbon transparency within 20 days - Total carbon footprint reduction by 40% - Calculation of Supplier Carbon Footprint 94% faster - Savings of thousands of euros for customers rather than expensive consultants - Analysis of over 2,260 Supplier Carbon Footprints - Identification of the top 36 suppliers responsible for 80% of emissions Why carbmee? >> Fast carbon transparency: achieve Scope 1, 2, and 3 emissions precision within 21 days by streamlining data (primary and secondary) from diverse sources and seamlessly integrate with your ERP. >> All-In-One Platform: combine Carbon Accounting, Product Carbon Footprints (LCA) and supply chain emissions (scope 3) in one integrated system in order to centralize complex data streams. >> Trustworthy supplier engagement: build trust and accountability with extensive supplier networks through transparent communication, procurement management and complaint handling. >> Precision: grow according to your requirements using spend-based, activity-based and supplier-specific calculation methodologies. >> Flexibility: create value without complexity as the EIS connects to your enterprise systems and other applications. >> Chosen by global enterprises: our pioneering platform and unparalleled industry expertise have made us the trusted partner of choice for multinational enterprises.
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Job description

Intro

Carbmee is an enterprise software company headquartered in Berlin, with offices in Berlin and Munich. We provide a cloud solution that enables companies to analyze, manage, and reduce their carbon footprint, measuring our success by the greenhouse gas emissions our customers reduce.

We're seeking a strategic and driven Product Marketing Manager (all genders) in Berlin, Munich, or remotely within Germany to lead our product and customer marketing efforts and play a vital role in advancing our mission.

Your Mission - Be the champion of our product’s voice and the customer’s journey, creating seamless, value-driven, and impactful customer experiences across every stage of the lifecycle.

Your Role - As a Product Marketing Manager, you will play a critical role in shaping and executing a product marketing strategy that serves both new customer acquisition and the ongoing success of existing customers. Your focus will be on creating engaging narratives and strategies that drive customer advocacy, retention, and growth. Collaborating closely with Product, Sales, Customer Success, and Field Marketing teams, you will ensure that Carbmee's solutions are effectively positioned and that our customers remain at the heart of every marketing effort. Through your work, you will help establish Carbmee as a trusted leader in the decarbonization industry.

Sounds exciting? Then apply below and join us on our mission to achieve net-zero!
Your tasks

Product Launches and Product Messaging

  • Create impactful sales enablement resources, including product guides, case studies, and customer success stories, to support revenue growth and align with go-to-market strategies

  • Design onboarding materials and programs for Sales and SDR teams to ensure deep understanding of Carbmee’s product offerings, customer personas, and market positioning

  • Collaborate with Field Marketing to plan and execute customer-focused events, campaigns and personalized engagement strategies that strengthen customer relationships and drive loyalty

Sales Enablement and GTM Campaigns   

  • Create targeted sales enablement materials, including product guides, case studies, customer testimonials, and onboarding content for Sales and SDR teams that align with go-to-market strategies and drive revenue growth

  • Design and implement a comprehensive onboarding program for new Sales and SDR hires, including materials that familiarize them with Carbmee’s offerings, customer personas, market positioning, and competitive landscape

  • Collaborate with Field Marketing to plan and execute impactful customer expansion campaigns and personalized “surprise and delight” initiatives to strengthen customer loyalty

Customer Expansion and Education  

  • Partner with Customer Success and Experience teams to enhance the customer journey, ensuring clear messaging and strong engagement at every touchpoint

  • Support initiatives like the Carbmee Academy, developing educational content that empowers customers to maximize the value of our solutions

  • Drive the growth of Carbmee’s Customer Advisory Board and Decarbonization Council, fostering a strong community of advocates around our mission

  • Ensure that customer feedback is systematically collected and relayed to Product and Marketing teams to influence meaningful product improvements

Your profile
  • First experience in either Product Marketing or Revenue Marketing, ideally within a B2B SaaS environment

  • Proven experience in executing GTM strategies, crafting impactful messaging for complex solutions, and conducting effective market research

  • Strong communication skills and a talent for simplifying complex concepts for customers and stakeholders

  • Comfortable engaging with customers directly, and open to occasional business travel to build relationships and gain market insights

  • Fluency in English; German is a plus

  • Excellent organizational and prioritization skills to manage tasks and projects individually

  • Positive, open-minded, and creative personality with a proactive approach and a self-driven work attitude

  • A supportive team player with a strong work ethic, eager to learn and work independently as well as in a team environment

  • You are passionate about business sustainability, carbon emissions management, and decarbonisation strategy development in alignment with Carbmee’s mission and vision

  • You work well in diverse, hybrid teams and you are excited to join our international team either in Berlin, Munich, or remotely in Germany

Don't feel like you meet all the criteria? We get it: confidence can sometimes hold us back from applying for a job. We'll let you in on a little secret: there's no such thing as a 'perfect' candidate. Carbmee is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work on a Monday morning.

Benefits
  • Unique and Powerful Mission - join a fast-growing and ambitious tech company that is shaping the future of carbon management and fighting climate change
  • Compensation and Rewards - a steep learning curve and ownership from day one. We offer an attractive compensation package including virtual stock options
  • Health and Wellbeing - Urban Sports Club subscription to stay healthy & fit.1:1 coaching sessions with Nilohealth for your mental well-being.
  • Carbmee Summer Fridays - you get every Friday in August off!
  • Flexibility and Work-Life Balance - a flexible hybrid or fully remote working culture with a lovely accessible office in Berlin-Mitte or in the center of Munich
  • Learning and Development - €1,000 individual learning budget to learn and grow according to your development plans and personal aspirations
  • Team Culture - our Transparency, Humility, and Accountability values create a unique and supportive working environment. Be part of a multinational, motivated team that thinks work should be fun!
  • Connection and Networking - Summer Offsite, Winter Party, and regular team events. We give you plenty of opportunities to connect with people, strengthen cross-functional relationships, and boost collaboration
  • Trust and Transparency - monthly All-Hands Meetings, weekly update newsletters, and Founders Q&As. We keep you informed on current company numbers and goals
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About us
Carbmee GmbH was founded in early 2021 with the goal of helping businesses report, reduce and manage their carbon emissions. The Environmental Intelligence System, carbmee EIS™ is a purpose-built carbon management platform for enterprises with complex supply chains. The platform is compliant with all international standards and is capable of automated and holistic calculation of carbon footprints on a product, company, and supply chain level. Read more about us at https://www.carbmee.com/

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Product MarketingLifecycle ManagementSales EnablementB2B AdvertisingCustomer Relationship MarketingAdvertising CampaignsGrowth Strategies

Other Skills

  • Organizational Skills
  • Teamwork
  • Communication
  • Problem Solving
Are you interested?

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