Sr. Field Marketing Marketing Manager, West

Description

You possess the rare blend of operational rigor and ability to cultivate creative, memorable experiences that make attendees stop in their tracks. Sales teams and vendors love working with you, but you also know how to get the most out of them. You obsess over event lead and ROI metrics, but also know how to emotionally connect with your audience using the power of the brand. 

If this describes you, keep reading:

About Zafran

Zafran is redefining the future of cybersecurity as one of the most talked-about startups in the industry. Backed by Sequoia, one of the world’s leading venture capital firms, Zafran’s innovative Threat Exposure Management Platform is the first and only consolidated platform that integrates with your security tools to reveal, remediate, and mitigate the risk of exposures across your entire infrastructure. Zafran uses an agentless approach to reveal what is truly exploitable, while reducing manual prioritization and remediation through automated response workflows.

What you will do

• Take charge of the complete event lifecycle, from the initial planning stages through execution and post-event analysis, redefining both virtual and physical event experiences to optimize participant engagement.
• Collaborate with internal stakeholders to ensure events are strategically selected and successfully executed, contributing directly to the company’s business objectives.
• Manage and nurture vendor partnerships to meet event goals efficiently and effectively.
• Plan and oversee the event budget, set and pursue lead generation and pipeline growth goals, and maintain rigorous tracking of progress towards these objectives.
• Communicate the successes of events in alignment with the core business outcomes of the company, championing marketing processes and principles.
• Leverage data to guide decision-making processes and work closely with managers and analysts to develop and implement result-tracking mechanisms.

Requirements

• 8+ in B2B event management across both in-person and virtual platforms, with a track record of enhancing user engagement. Cybersecurity experience is a plus. 
• A commitment to excellence in every detail and surpassing expectations in user experience.
• Experience working alongside inside sales teams, with a deep understanding of how to bolster and expedite their efforts.
• A data-oriented approach, with proficiency in analyzing event outcomes to generate actionable insights for business improvement.
• Ability to manage multiple tasks and stakeholders effectively in a dynamic, fast-paced setting.
• Skilled in using marketing automation and CRM software to streamline and optimize marketing efforts.
• Excellent communication skills, capable of conveying complex issues clearly and concisely to management.
• A strong sense of responsibility for the success of core marketing initiatives.
• Proven ability to work collaboratively across various departments, solving challenges with a proactive, solution-oriented approach.
• Located in the CT or PST time zone. 
• Travel: 30-40% travel time