Paid Marketing Specialist
We are looking for a Paid Marketing Specialist to drive targeted traffic, leads, and conversions through effective management of paid advertising campaigns. The role involves developing, executing, and optimizing campaigns to ensure maximum performance and achieve key business objectives.
RESPONSIBILITIES:
- Plan, create, and manage paid advertising campaigns across platforms like Google Ads,
Facebook Ads, LinkedIn, Instagram, and others.
- Continuously optimize ad performance by analyzing campaign data, including CPC, CTR, conversion rates, and other key metrics.
-Conduct A/B testing on various ads, landing pages, and targeting strategies to improve
campaign results.
-Perform keyword research and competitive analysis to optimize ads for maximum
performance.
-Work closely with the content and design teams to create engaging ad creatives that align with the brand message.
REQUIREMENTS:
- Experience: Minimum 1 year of hands-on experience in managing paid advertising campaigns(Google Ads, Facebook Ads, LinkedIn, etc.).
SKILLS:
-Strong analytical skills with a data-driven mindset, able to interpret campaign metrics and optimize accordingly.
-Familiarity with tools like Google Analytics, Google Tag Manager, and other
performance-tracking platforms.
-Excellent communication skills to collaborate with internal teams and provide insights to
stakeholders.
-Ability to manage multiple campaigns and projects simultaneously, meeting deadlines and delivering results.
-Knowledge of SEO and organic marketing is a plus.
ABOUT US [https://rankmath.com/about/ ]:
- We are a 100% remote team and offer flexible work arrangements (if applicable).
- Opportunities for growth and learning within a dynamic and fast-paced environment.
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