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Digital Media Specialist

Remote: 
Full Remote
Experience: 
Mid-level (2-5 years)
Work from: 
Philippines

Offer summary

Qualifications:

Bachelor’s degree in Marketing or related field, 2+ years of experience in digital media planning, Proficiency with Google Ads and analytics tools, Strong analytical skills and creativity.

Key responsabilities:

  • Develop and manage digital marketing campaigns
  • Analyze campaign performance and optimize strategies
GoTeam logo
GoTeam Scaleup https://go.team/
1001 - 5000 Employees
About GoTeam
GoTeam is a Results Enablement Organization with an AI-first approach company located in the heart of Cebu City, Philippines. We believe that the combination of people and technology is the key to leveraging future results. Founded as GO Virtual Assistants (GO-VA) Inc., GoTeam has risen to prominence through its commitment to providing virtual assistant services to growth-stage businesses across the globe, including the United States, Australia, Singapore, the United Kingdom, and Canada. Driven by our mission to help businesses to scale and its people exceed, we are passionate about aligning the right people with the right technology to solve real problems. We find the top talent in the field so that all business owners can have the opportunity to outsource tasks effectively—without the high costs of setting up a business abroad or the loss of control that full outsourcing triggers. We have grown and gained depth since then. We are accountants, software developers, admin gurus, operations ninjas, 3D drafters, engineers, leaders, parents, visionaries, executors, and results winners. Drawing upon Fiona's 20+ years of recruitment expertise and her dedicated focus on cultivating the right culture, our team and the businesses we assist directly reap the rewards. This is seamlessly complemented by Matt's background as an execution practice leader at FranklinCovey, a renowned global authority in strategy and execution consultancy, plus his obsession with technology. What this creates is an actively engaged, highly skilled team, consistently learning and delivering top-tier results. A team that will always go the extra mile to achieve extraordinary outcomes. Indeed, we believe in being champions for creating remarkable progress.
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Job description

Location and Workplace: Philippines, Remote work set-up

Shift Schedule: Night Shift, Monday-Friday 10 PM to 7 AM


GoTeam is currently in search of a Digital Media Specialist. The Digital Media Specialist will be responsible for developing, implementing, and managing digital marketing campaigns. This role requires a blend of creativity and technical expertise to configure and test campaigns for optimal performance. The ideal candidate will have a strong understanding of digital media, campaign testing, and technical configuration

.

Key Responsibilities:


Media Strategy Development:

  • Collaborate with clients and internal teams to understand marketing goals and objectives.
  • Develop comprehensive digital media plans that include targeting, budget allocation, and platform selection.

Campaign Execution

  • Manage the implementation of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, Spotify, display networks, and more.
  • Ensure campaigns are launched on time, within budget, and meet performance expectations

Performance Analysis and Optimization

  • Monitor and analyze campaign performance using analytics tools
  • Provide regular reports on key metrics and make data-driven recommendations for optimization
  • Adjust strategies and tactics to improve campaign performance and ROI

Technical Configuration and Testing

  • Configure and set up digital marketing tools and platforms, including ad servers, tracking pixels, and analytics tools.
  • Test campaigns to ensure proper tracking, targeting, and functionality.
  • Troubleshoot and resolve technical issues related to campaign setup and performance

Audience Research and Segmentation

  • Conduct market research to identify target audiences and develop detailed audience profiles.
  • Use data and insights to segment audiences and create tailored media plans that reach the right people at the right time

Budget Management

  • Allocate and manage media budgets effectively to maximize campaign impact.
  • Track spending and ensure all campaigns stay within budget

Collaborative Campaign Planning

  • Work closely with the Account Manager, Creative Team, or Client to understand client goals and develop compelling ad campaigns that deliver results

Staying Current with Industry Trends

  • Keep up-to-date with the latest digital media trends, tools, and best practices.
  • Implement new techniques and technologies to enhance campaign effectiveness


Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)
  • 2+ years of experience in digital media planning or a related role is a plus.
  • Proficiency with media planning tools and platforms such as Google Ads, Facebook Ads Manager, and other DSPs.
  • Proficiency in digital analytics tools like Google Analytics, Google Tag Manager, Meta Data, basic HTML/CSS, and campaign tracking and analytics.
  • Proficiency in installing tracking codes on various platforms including WordPress, Shopify, and more.Strong analytical skills and experience with data-driven decision-making.
  • Ability to analyze data and derive actionable insights to inform media strategy.
  • Experience in optimizing media campaigns based on performance data.
  • Strong sense of creativity to develop innovative media plans that capture audience attention.
  • Ability to work with creative teams to produce effective advertising content as needed.
  • Excellent verbal and written communication skills for client interactions and reporting.
  • Ability to present complex information in a clear and concise manner.
  • Google Ads or Analytics certification is a plus.
  • Positive attitude with a strong desire to problem-solve.
  • Strong organizational skills with attention to detail.
  • Ability to work independently as well as part of a collaborative team


Your Benefits

  • HMO Coverage for you and a dependent starting on Day 1, with P200,000 coverage, private room benefits, and P10,000 medication reimbursement.
  • Life Insurance coverage of up to P1,000,000.
  • Work-from-home equipment: Company-provided laptop and extra monitor.
  • Access to the Exceed Institute and Masterclass programs for personal and professional growth.
  • Employee Assistance Program (EAP) offering 24/7 counseling support.
  • Leave policy: 10 days of annual leave, increasing to 15 days after one year.
  • Monthly gratitude celebrations, prizes, and employee recognition events.
  • Referral bonus of up to P10,000 and a chance to win a trip for two to Bali, Indonesia


Your Family's Be

  • 24/7 access to confidential counseling support for mental health for four family members through our Employee's Family Assistance Program (EFAP)
  • Free Telemedicine for four family member
  • Personal invites for your family members to our monthly virtual events, with opportunities to win prizes


About Us

  • Company Name: GOTEAM
  • Achievements: We are certified as a Great Place to work. We’ve been leading in our space, not because we follow trends, but because we set them.
  • Company Size: 1,001–5,000 employees
  • Culture: Innovation? It’s in our DNA. Teamwork? It’s how we operate. Continuous learning? We never stop growing. We believe in creating a balance that lets you be your best—at work and at home.
  • Location: 9th Floor, Jose Maria del Mar Street, IT Park, Apas, Cebu City 6000

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

System ConfigurationDigital Media StrategyCampaign ManagementPerformance AnalysisGoogle AdsFacebook AdvertisingHTML5CSS CodesGoogle AnalyticsTracking Systems (Geolocation)Data Analysis

Other Skills

  • Organizational Skills
  • Communication
  • Creativity
  • Problem Solving
Are you interested?

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