Digital Content Producer-Content Monetization Team

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Digital Content Producer, Content Monetization Team

The USA TODAY NETWORK/Gannett is seeking a content producer to be a key part of the growth and development of revenue through strategic content. This role will produce audience-focused content that aligns with the editorial strategy and fulfill strategic partnership needs, events, sponsorships, monetization and native advertising. The person in this role will report to the Director of Content Monetization and work very closely with the business development team to identify content opportunities to grow revenue and the USAT audience, while also optimizing existing content for increased performance.

Main duties include executing new content strategies, supervising and maintaining existing editorial projects and overseeing and working with in-house and freelance content producers to create optimized and on-brand content for USA Today and other Gannett properties. This person must be an innovator and eager collaborator with partners across the Gannett organization, leveraging audience to drive revenue and boost engagement.

This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities

• Develop and Implement revenue-focused content strategies.
• Write original content as assigned by the Director, Content Monetization Team.
• Produce high-quality content ideas that are engaging and timely.
• Create and/or source content to support viral/trending and revenue initiatives.
• May attend daily newsroom meetings to plan and assign coverage for the day.
• Understands digital content, how to frame it for social engagement and how to measure or estimate its success.
• Oversee, edit and approve content submitted by freelancers and in-house writers.
• Assign, write, and edit content within the Gannett CMS and external platforms, utilizing a variety of technical features available.
• Analyze existing content for potential to increase revenue and/or reach through tactics such as SEO optimization, headline rewriting, updating evergreen content and adding video.
• Produce short trending and viral videos, using provided tools, as assigned.
• Apply best practices to new editorial, including revenue optimization to other existing editorial efforts.
• Support USA TODAY BluePRINT.
• Communicate with and actively engage editorial teams, other newsrooms, business development teams, audience growth and other internal partners to execute high-quality content.
• Assess editorial strategies for growing social media impact, newsletters and other avenues for subscriber and audience growth. And track content performance using a range of editorial and business tools, as well as overall progress toward project and annual goals.
  
  

Requirements

• Bachelor’s degree in journalism or a related field or equivalent combination of education and experience.
• At least four years of professional experience on an editorial team or in a newsroom.
• Experience editing and/or creating content in a deadline-driven environment.
• Experience working in different Content Management Systems.
• Familiarity with affiliate networks and corresponding tracking metrics.
• Proven ability to manage multiple tasks in a fast-paced environment.
• Sophisticated understanding of different audience platforms, user behaviors, content and strategy.
• Strong interpersonal skills and decision-making ability with demonstrated experience in cross-functional collaboration.
• Understanding of SEO and experience using social media channels such as Facebook, Instagram, Reddit and YouTube to build out storytelling and reach readers.
  
  

Application Instructions

About

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

• Your resume – one to two pages.
• A cover letter that outlines how you would approach the job.
• Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.
  
  

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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The hourly rate for this role will range between $16.44 and $38.70. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.