Communications Lead, Brazil

About the Team:

The Integrated Communications team is responsible for helping to drive and shape positive sentiment and develop community regarding the World protocol. Tasked with creating and managing World's Integrated Communications efforts (earned and owned), the team oversees everything from community management to earned media and content creation.

About the Role:

We’re looking for a standout Communications professional to shape and scale our communications strategy in Brazil. This is a true generalist role, where hands-on experience in crafting captivating consumer brand storytelling and driving product communications that inspire (local amplification of global launches, new features, trust & privacy narratives) is essential. Additional experience in corporate communications, reputation management, and crisis management is a plus.

In this role, you’ll manage existing agency partnerships, onboard new ones if needed, and set strategy in collaboration with the Brazil team while aligning closely with LATAM/Global Comms. You’ll work cross-functionally with teams across Operations, Marketing, Policy, Legal, and beyond, both locally and globally.

What you'll do: 

• Develop and execute targeted communication plans for Brazil, including messaging, audience strategy, media opportunities, and channel selection.
• Lead media relations, managing press inquiries, interviews, and pitches to drive positive sentiment, building and maintaining top-tier media relationships to elevate World’s storytelling.
• Craft and deploy localization strategies for global announcements and new product features that inspire press and yield positive coverage.
• Serve as the media relations and communications leader within the local team, driving World’s narrative across diverse media verticals.
• Deliver timely crisis communication responses and establish protocols to mitigate reputation risks.
• Collaborate with cross-functional partners to ensure alignment and strengthen stakeholder relationships.
• Manage Brazil’s external communications agency, monitoring performance and results.
• Oversee media monitoring, evaluate communication effectiveness, and draft reports to support strategic decisions.
• Lead content creation for press releases, by-line articles, and other press materials, ensuring message consistency across all platforms.

About You:

• Minimum 10 years in Communications with a strong track record in Brazilian media (broadcast, print, online) and an ability to build new relationships.
• Empathetic, collaborative, and able to thrive in a fast-paced environment with cross-functional teams across various time zones.
• Action-oriented with a “get it done” mentality, able to pivot quickly and deliver results on tight deadlines.
• Skilled, concise communicator with strong project management abilities, capable of balancing time-sensitive projects while maintaining quality across workstreams.
• Proactive, always looking to innovate and elevate the function.
• Experience in global disruptive tech/start-up environments; crypto/blockchain/web3 experience is a plus.
• Proven ability to drive impactful results and foster transformational change.
• Adaptable and energized by change.
• Fluent in English and Portuguese, both written and spoken.