Head of Content Strategy & Brand

Job brief

Our client is on a mission to empower entrepreneurs through education and build a strong personal brand in the digital economy. As the Head of Content Strategy & Brand, you will lead the development and execution of strategies to grow personal and company brands, scale engaged audiences, and create impactful content. You will directly contribute to shaping the vision of both the brand and its founder, driving awareness and success across multiple platforms.

Responsibilities

• Develop and execute content strategies to drive measurable growth for personal and company brands.
• Build and engage a loyal audience, increasing followers and community participation through high-value content.
• Establish and maintain authentic brand voices across platforms, ensuring consistency in messaging.
• Innovate new content formats and promotional tactics to elevate the brands.
• Collaborate with the content team and company leadership to optimize performance and align strategies with business goals.
• Manage and optimize content performance on key platforms such as Instagram, YouTube, and podcasts.

Requirements

• Proven experience in scaling personal brands and growing engaged audiences (100K+ followers).
• Strong expertise in content strategy and audience growth.
• Ability to lead and innovate within a creative team to produce captivating and effective content.
• Passion for entrepreneurship education and creating content that balances authenticity with business growth.
• Data-driven mindset with experience in optimizing content through analytics.

Benefits & Perks

• Make a direct impact on the future of digital entrepreneurship education.
• Collaborative and dynamic team environment.
• Opportunities for growth and development within a high-growth industry.
• Be part of an innovative company that embraces new ideas and challenges.

If you're ready to lead the way in digital entrepreneurship education, we want to hear from you! Apply now to join this transformative movement.