Creative Strategist (CS) - LATAM

Are you a creative visionary with a data-driven mindset ready to redefine digital marketing? Join Tier 11 as a Creative Strategist, where you’ll bridge the gap between client objectives and creative execution, driving innovation and performance excellence. We welcome applications from talented professionals across Latin America, offering a unique opportunity to work in a fully remote role for a forward-thinking digital marketing agency. With a strong foundation in data analysis, paid social trends, and consumer insights, you’ll be instrumental in crafting high-performing campaigns that resonate with audiences and deliver measurable results. Join our dynamic team and take charge of setting new creative standards.

Key Details

• Tier 11 is a full-service Digital Marketing Agency - tiereleven.com.
• Full-time, fully remote position, open to candidates from anywhere in Latin America, requiring work in a US-friendly timezone. (EDT)
• If you are Colombian, you will be hired as a Colombian employee. If you are based in another Latin American country and/or do not have permission to work in Colombia, you will be hired as an Independent Contractor.
• You will be on the Creative Team, reporting to the Head of Creative.

Benefits at Tier 11

• Clear growth pathways with opportunities to advance within the organization, especially with anticipated scaling in 2025.
• A training budget to foster continuous learning and skill development.
• Generous time-off policies to support work-life balance and peak performance.
• Competitive compensation package reflecting your value to our organization.

To learn more about our culture and what it’s like to work at Tier 11, check out these links:

• Glassdoor Reviews
• Tier 11 Vision
• Tier 11 Manifesto

Why Work for Tier 11

At Tier 11, we’re on a mission to redefine digital marketing through our unique Conversion Engine methodology. This data-driven approach combines creative, traffic, data, and after-the-click optimization to drive measurable, scalable growth for our purpose-driven clients. Joining Tier 11 means you’ll be future-proofing your skillset by learning from top industry professionals and accessing advanced tactics across primary ad platforms while expanding your marketing knowledge beyond media buying.

As part of a forward-thinking agency, you’ll work with clients who value true partnerships, with success measured by business impact, not just ad platform metrics. You’ll have the support of dedicated data and technical teams for seamless conversion tracking, along with a full creative team providing a continuous flow of performance-driven assets. Our partnerships with leading analytics and attribution providers ensure you have access to top tools and insights.

At Tier 11, you’ll be surrounded by trailblazers and strategic thinkers who push boundaries. We invest heavily in your growth, offering comprehensive training, mentorship, and career advancement opportunities. With a culture that rewards performance and initiative, there’s no limit to your potential here.

If you’re ready for a transformative challenge and want to reshape the future of digital marketing, Tier 11 is where you belong. Join us, and let’s make an impact together.

Why This Role Exists at Tier 11

As a Creative Strategist, you’ll play a crucial role in connecting client objectives with data-driven creative strategies that deliver measurable results. Leveraging insights from customer personas, paid social trends, and analytics, you ensure campaigns remain impactful and aligned with client goals. By leading creative execution and empowering teams with clear direction, you uphold Tier 11’s standards of excellence and innovation. Your ability to adapt strategies and drive collaboration positions you as a key contributor to transformative digital marketing campaigns.

What You’ll Do

• Creative Strategy: Develop and implement data-driven strategies that align with client goals and drive performance excellence.
• Campaign Performance: Analyze creative metrics and consumer insights, using findings to refine strategies and optimize results.
• Innovation: Lead the ideation process, turning emerging trends into high-impact campaigns.
• Collaboration: Work closely with the Client Success Owner (CSO), editors, and other team members to ensure seamless strategy execution.
• Testing & Optimization: Design and implement A/B tests, leveraging data to guide improvements.

Who You Are

• A Creative Innovator: You excel at identifying and leveraging emerging trends creating campaigns that captivate and perform.
• Data-driven: With a strong analytical foundation, you translate metrics into actionable strategies, enhancing creative performance.
• As a Collaborative Leader, you inspire and guide teams, fostering an environment of creativity, innovation, and excellence.

Required Behaviors to Excel

• Think Strategically: Anticipate client needs, focus on long-term goals, and develop tailored solutions.
• Drive Innovation: Proactively explore creative insights and trends, sharing findings to elevate team performance.
• Commit to Excellence: Champion creative quality and contribute to the team’s collective growth.

Required Skills

• Proficiency in analyzing data and applying insights to creative strategies.
• Expertise in leveraging platform-specific features (e.g., Google, Facebook, TikTok) to enhance campaign impact.
• Advanced copywriting skills, creating concise, engaging ad content tailored to various platforms.

Required Experience

• Demonstrated success with at least 3 years of experience in creative strategy and execution across multiple digital platforms.
• Proven ability to optimize campaign performance using data-driven methods.
• Significant experience in leading teams and managing collaborative processes for creative production.

At Tier 11, we’re looking for a visionary Creative Strategist who can transform insights into impactful campaigns. If you’re ready to elevate digital marketing and deliver innovative solutions, we want you on our team. Apply now and shape the future of creativity at Tier 11.