Audience Segmentation QA Specialist

GrowthAssistant is looking for a Paid Media Growth Marketing Specialist for our growth marketing team in the US. The ideal candidate is going to bridge the gap between marketing and engineering teams, ensuring precise audience segmentation and data accuracy for targeted campaigns. The ideal candidate combines technical expertise with strong communication and organizational skills to drive audience management and campaign success.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 

The Benefits

The Role

• Act as a liaison between marketing and engineering teams to manage audience requests and ensure timely delivery.
• QA audience definitions and configurations to ensure accuracy in targeting and compliance with marketing objectives.
• Collaborate with engineering to validate SQL queries and ensure accurate audience segmentation.
• Maintain and update the data dictionary for audience attributes and usage documentation.
• Troubleshoot audience discrepancies within platforms like Hightouch or Braze.
• Support the implementation and QA of audience-based campaign triggers.
   

The Requirements

• 3+ years of experience with audience segmentation platforms (e.g., Amplitude, Hightouch, or similar).
• 2+ years of experience with SQL for querying audience data (Snowflake preferred).
• Familiarity with data warehouse structures and tools (e.g., Snowflake, Google BigQuery).
• Basic understanding of CRM platforms like Braze or Salesforce Marketing Cloud.
• Experience documenting and maintaining data dictionaries or audience management systems.

• Experience with event-based marketing data pipelines and APIs.
• Familiarity with Google Tag Manager or similar tools for analytics configuration.
• Intermediate experience with data visualization tools (e.g., Tableau, Looker).

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!