Director of Regional Outreach- Strategic Partnership

The Company

Alsana is an eating recovery community and treatment provider that helps adult clients of all genders achieve lasting eating disorder recovery and whole health. Our culture encourages others to let their light shine. We create a working environment of communication, collaboration, compassion, and integrity that is necessary to establish high quality of care and successful outcomes for clients. We strive for excellence rather than perfection.

Our outreach team is comprised of passionate, forward-thinking professionals eager to take on the challenge of the eating disorder crisis and play a formative role in growing our eating recovery community. We are looking for a candidate who is inspired by our mission of providing individualized, holistic treatment programming that is built on the foundation of our Adaptive Care Model®. This allows our treatment teams to address and help heal all areas of clients’ lives – including relational and movement-related challenges that often go untreated with traditional ED care models.

The Role

As the Regional Outreach Director-Strategic Partnerships at Alsana, you will play a pivotal role in building and maintaining strong, collaborative relationships with key health insurance networks (or Managed Care Organizations) and large hospital systems in the market. Your primary focus will be positioning Alsana as a top provider of choice for health plan members, employees and patients, fostering trust, and ensuring a seamless referral process to Alsana. You will work closely with these managed care organizations to refer their members/patients, embedding yourself in these organizations to align with their strategic priorities and identify growth opportunities. As these partnerships expand, you will define and execute a comprehensive referral strategy, including identifying team needs, clarifying roles and responsibilities, and driving measurable success into Alsana’s treatment programs. 

Key Responsibilities

50% Relationship Prospecting & Building: 

· Source, accelerate, and manage a pipeline of key referring case managers/social workers across key health insurance networks, employee assistance programs and large hospital accounts.  

·This includes managing the complete sales cycle for health plans and hospital referrals, from designing go-to-market strategies and developing case manager relationships, to working cross-functionally with internal teams to align contract/referral process to Alsana.  

· Develop and execute a comprehensive prospecting strategy to generate new referral opportunities from these Managed Care Organizations (MCOs) and large hospital accounts including cold outreach, education, email campaigns, program tours and presentation to their teams.  

· Partner with internal teams to ensure partnerships are properly implemented and processes / operations are set up to drive a successful partnership.  

· Serve as the primary point of contact between Alsana and these MCOs and hospital organizations, ensuring ongoing needs are met and maintaining a client-centric focus.  

· Utilize CRM tools such as Salesforce to accurately track partnership activities, communication, and market data 

· Align to the assigned key performance indicators (KPIs) to measure the success of partnership initiatives. Track and analyze performance metrics to evaluate the effectiveness of partnerships and identify areas for optimization and improvement.  

· Track referral sources, analyze trends, and identify opportunities for growth and improvement. 

20% Education and Training: 

· Organize training sessions or workshops to enhance their understanding of the unique benefits Alsana offers to clients. 

· Communicate Alsana’s value proposition effectively with health plan stakeholders, ranging from C-level executives to Network Management, operational leaders, Clinical and Care Managers based on a thorough understanding of the market landscape and their member or patient needs. 

30% Referral Management:

· Capture and Manage Referrals: Ensure all incoming referrals are documented accurately in Salesforce and routed appropriately. 

· Collaborate closely with Alsana’s CEO, VP of Admissions, Utilization Team/Compliance,     CCO and Marketing on each referral, ensuring a smooth transition around what each referral needs in terms of contracts signed and other logistics.  

· Process Improvement: Deliver continuous feedback to enhance communication workflows between referrals, admissions, and payers/case managers, ensuring a seamless experience. 

· Data Management: Ensure Salesforce is updated with all referral data, tracking progress and outcomes for accurate reporting and follow-up. 

· Provider Relations: Build and maintain excellent relationships with referring providers by offering updates and maintaining a high level of professionalism throughout the admissions process. 

· Confidentiality and Ethics: Uphold strict confidentiality and ethical standards while acting as a professional liaison, supporting each referral with care and respect. 

· Post-Admission Communication: Ensure that referring teams are informed and engaged throughout the admissions process and after the client has been admitted, fostering trust and partnership.

Initial Impact (First 90 Days)

· Build a comprehensive understanding of Alsana’s services and value proposition. 

· Establish strong relationships with key health plan and hospital case managers/social workers.  

· Redesign strategic plans for major health plan accounts (i.e., BCBS, Cigna) and identify opportunities for early wins. 

· Develop roadmap for this position in driving referral opportunities for Alsana’s virtual growth in 2025. 

· Develop strategic partnerships with health plans and employee benefit program administrators to secure referrals. 

· Build and maintain relationships with decision-makers at health plans, employers, and hospital systems to ensure continued referral flow. 

Ongoing Impact (First Year) 

· Implement strategic road maps for major partnerships, delivering measurable growth and impact. 

· Successfully scale and optimize this role to meet growing demands. 

What You Bring 

· Client Services and Partnership Expertise: Proven success in health plan account management with a focus on healthcare. You bring an established network within health insurance companies/payors to reach out to.  

· Exceptional Relationship-Building Skills: Ability to foster strong, productive relationships with internal and external stakeholders, including executive-level partners. 

· Strong Communication and Analytical Skills: Expertise in presenting complex data, creating strategic insights, and delivering compelling presentations. 

· Operational and Strategic Acumen: Ability to balance short-term execution with long-term planning while managing multiple priorities and initiatives. 

· Adaptability in High-Growth Environments: A track record of success in fast-paced, dynamic settings requiring innovative solutions and proactive thinking. 

· Collaborative Spirit: A strong service orientation and commitment to achieving 

Why Alsana

· Top-notch team: we're a diverse, experienced group motivated to make a difference in eating disorder space.

· Collaborative environment: be part of building something great at a fast-paced environment

· Work Remotely - we want you to be embedded in your community and that includes virtual and in-person provider meetings.

· Great benefits: medical, dental, vision, paid holidays, work from home stipend, mental health flex days, leadership development stipend

· It all comes back to care: we’re an eating recovery community, and we put our team’s well-being first.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED Education: 

· Bachelor degree required, Masters degree preferred.

· Prior experience working in a sales or outreach role required. 

· Experience working within the behavioral health industry with eating disorder marketing experience preferred.

Compensation range for this position is $90-95K Base, 25% bonus/comp plan, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications.

Are you ready to let your light shine?! Join the Alsana team today!