Event Marketing Manager (US based, Remote)
GTreasury has a vision to create the next-generation of technology tools for the global, corporate financial office. We are an established market leader in the SaaS treasury management space, and are expanding globally through a combination of cash management, connectivity, and financial risk management.
The Event Marketing Manager for GTreasury leads the strategic planning and execution of our global event marketing program, encompassing both hosted and sponsored events, including webinars. This role owns the event marketing strategy, budget management, and ROI optimization while leading a coordinator to deliver exceptional event experiences that drive demand generation and brand awareness.
Key Responsibilities
Strategic Planning & Management
- Develop and execute comprehensive event marketing strategies aligned with company's demand generation and brand awareness goals
- Own the annual event marketing budget, including forecasting, allocation, and ROI tracking
- Build and maintain relationships with key stakeholders across marketing, sales, customer success, and product teams to ensure event alignment with business objectives
- Mentor and manage the Event Marketing Coordinator, providing guidance on event execution and professional development
- Event Program Development
- Evaluate and select strategic event opportunities across key regions, incorporating input from regional marketing, sales, and customer success teams
- Design and implement standardized processes for event selection, planning, execution, and measurement
- Oversee the end-to-end management of virtual and in-person events, including webinars, trade shows, and customer events
- Develop and maintain event playbooks and best practices documentation
Cross-functional Collaboration & Execution
- Partner with content and product teams to develop compelling event narratives and presentations
- Collaborate with design team to create impactful event collateral and promotional materials
- Work with marketing operations to ensure proper lead capture, scoring, and routing through Marketo/Salesforce
- Coordinate with sales teams on pre-event outreach and onsite meeting scheduling
- Partner with demand generation team on multi-channel event promotion and follow-up campaigns
Performance Analysis & Optimization
- Establish KPIs and reporting frameworks to measure event success and ROI
- Provide regular performance updates to leadership on event program metrics and impact
- Analyze event data to identify trends and optimization opportunities
- Create post-event analysis reports with actionable recommendations for future improvements
Required Skills
- 5+ years of event marketing experience, with at least 2 years in B2B technology
- Proven experience managing six-figure event budgets and demonstrating ROI
- Strong project management skills with experience using Monday.com or similar tools
- Proficiency with marketing technology stack (Marketo, Salesforce, virtual event platforms)
- Experience managing and mentoring direct reports
- Excellent communication and stakeholder management skills
Education Requirements:
- Bachelor’s degree in Business, Marketing, Communications or related degree preferred, or equivalent experience
What You Will Get:
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- A high impact, high visibility role at a growing SaaS company that values personal growth, accountability, and the concept of “good work.”
- A great management team and reporting structure that supports you and your growth
- A culture of open collaboration and problem solving
- An empowered role on the global Marketing team, responsible for driving business value
- Great benefits, culture, and the ability to work remotely
- Our benefits include:
- Salary: The expected annual median salary for this role is $85,000. Actual compensation for an individual may vary depending on skills, performance, qualifications, experience, and location.
- Excellent medical, dental and vision insurance options
- HSA and FSA options + company HSA contributions
- 401K matching
- 100% paid parental leave
- 15 paid holidays + competitive PTO
- 100% remote working
About GTreasury:
GTreasury believes there is opportunity in complexity. We connect treasury and finance teams with industry-leading experts, technology solutions and untapped possibility. By simplifying complexity, teams can unleash their organization’s potential to gain strategic advantages and grow. GTreasury helps organizations reach that potential by connecting treasury and digital finance operations through a world-class SaaS treasury and risk management platform and integrated ecosystem where cash, debt, investments, and exposures are seamlessly managed within the office of the CFO. GTreasury delivers intelligent insights, while connecting financial value chains and extending workflows to third-party systems, exchanges, portals, and services. Headquartered in Chicago, with locations serving EMEA (London) and APAC (Sydney and Manila), GTreasury’s global community includes more than 800 customers and 30+ industries reaching 160+ countries worldwide.
At GTreasury / Hedge Trackers, we know that our people are what makes GTreasury great and we celebrate the unique perspectives and experiences that our diverse teams bring to the table. GTreasury does not discriminate against employees or prospective candidates based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws and we strongly encourage people from underrepresented groups to apply!
