Sr. Web Strategy Manager

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. 

Essential Job Duties

BambooHR is seeking a leader to join our marketing team supporting all things Web. In this role you will help define and execute the strategy of compelling website experiences that attract, inspire, engage, and convert prospective customers on BambooHR.com

This role requires a high level of collaboration with teams across Marketing, Product, Web Engineering, and Creative to develop shared goals, translate business objectives into long-term roadmaps, and deliver cohesive customer experiences.

An ideal candidate has a track record of owning the strategy and execution of sophisticated, cross-functional web strategies in a results-driven environment. You have a data-driven mindset, lead with a customer-centric approach, take an analytic approach to problem-solving and have a strong understanding of what data drives impact.

In this role, you will:

• Own the overarching web strategy, including site updates, landing page experiences, site infrastructure and navigation that support acquisition, conversion, and retention.
• Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
• Drive continuous experience improvement through the development of an ongoing web experience roadmap aligned to short-term and long-term opportunities.
• Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience.
• Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.
• Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts.
• Collaborate with the Organic team on SEO initiatives and content opportunities that improve website visibility and performance.
• Leverage personalization capabilities to create digital experiences aligned to audiences and channels.

What You Need to Get the Job Done

• 5+ years experience leading integrated web strategy and complex web programs, bonus if in the B2B space.
• Strong leadership presence with ability to lead, influence, and direct projects and processes across multiple teams.
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Adobe EDS), A/B testing tools (Target), site analytics (Adobe Analytics) and business intelligence tools.
• Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
• Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.
• Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences.
• Effective communication and presentation skills; ability to articulate strategies, storytell with data, and present plans to leadership and stakeholders across the organization
• Ability to adapt and thrive within the fast pace and ambiguity of a growth organization

What Will Make Us REALLY Love You 

• Experience with Adobe EDS
• Strong Adobe Analytics experience

What You'll Love About Us

• Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor,  & Comparably for our great workplace culture.
• Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
• Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Health Benefits. Medical with HSA and FSA options, dental, and vision.
• Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
• Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
• Give back.  Get paid to give your time to the community: ask us about this!
• Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
• Amazing Office Amenities. We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
• In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
• Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.