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Global Reporting & Segmentation Manager

Remote:

Full Remote

Work from:

New Jersey (USA), United States

Offer summary

Qualifications:

Minimum of 3 years in CRM or Campaign Analytics., Advanced knowledge of SQL, Braze experience preferred., Bachelor's degree in Business, Marketing, or related field., Experience with multi-channel campaigns and automated journeys..

Key responsabilities:

Support campaign targeting and segmentation efforts.
Partner with teams to resolve technical issues relating to data.

Dale WorkForce Solutions SME https://daleworkforce.com/

11 - 50 Employees

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Job description

Global Reporting and Segmentation Manager (TEMP)
About this role
The Client Global Marketing Operations team is looking for a sharp, technically capable and data-focused Manager to help support customer segmentation efforts , campaign performance and email/push channel health metrics. This role will have the opportunity to shape innovative customer-focused programs designed to deepen member relationships and enhance acquisition efforts. The ideal candidate must be a creative problem solver who can partner closely with business owners to support a customer-focused marketing strategy, and who can provide data-driven insights into campaign performance and channel health metrics.

Key responsibilities

Support Marketing and other stakeholder teams with sophisticated campaign targeting and segmentation capabilities
Maintain and develop segmentation for automated programs (onboarding, retention, etc.)
Ensure segmentation supports testing strategies that allow for accurate measurement of campaign performance
Partner with Tech and Data Engineering teams to diagnose and drive resolution of technical issues relating to customer targeting and data hygiene
Create and maintain Wikis for global segmentation and reporting teams and stakeholders
Create clear, user-friendly documentation to transfer work to supporting offshore teams
Lead weekly check-ins with offshore team members to monitor progress, prioritize tasks, and troubleshoot issues
Review and validate segmentation queries and reporting from the offshore team to ensure accuracy, compliance with campaign requirements, and adjerence to business rules and data governance standards

Basic Qualifications

Minimum of 3 years in CRM, Database or Campaign Analytics roles
Working knowledge of Braze, specifically regarding segmentation best practices and efficiencies
Advanced knowledge of SQL (experience with AWS Redshift a plus)
Experience supporting outbound marketing teams, generating audiences for email and mobile push notifications and ensuring segmentation supports campaign testing strategies (e.g., proper sampling techniques and sizing of treatment and control groups)
Experience creating segments in support of multi-channel campaigns and automated customer journeys
Must be familiar with customer attributes and outbound campaign data (email, push)
Technically capable with excellent verbal and written communication skills
Bachelor's degree in Business, Marketing, Computer Science, Engineering or a related field of study

Preferred Qualifications

Experience working in Jira or similar workflow management software
Knowledge of email and mobile push marketing best practices
Strong analytical capability and a solid understanding of campaign performance and channel health metrics