Digital Marketing Manager (US - Remote)

Description

Upwind is the runtime-powered CNAPP that leverages runtime data to secure our customers’ cloud infrastructure. Upwind’s holistic approach to cloud security helps organizations mitigate the risks that actually matter, identify the root causes of threats in minutes and respond with context and automation. Upwinders are spread across the globe in all departments and work together to protect the infrastructure of our customers - we’re a strong, emerging player in a massive and growing market, and it’s still early enough for you to make a significant impact. At Upwind, you’ll have the freedom to think creatively, dream big, and use your full range of skills to contribute to our record growth. 

We are looking for an experienced Digital Marketing Manager to join our expert marketing team, that is deeply committed to explaining complex topics in an easily digestible, engaging manner.

Responsibilities 

• Design and implement targeted, segmented, and benefits-driven marketing campaigns with content aimed at generating and nurturing leads across channels (email, social media, blogs, webinars, thought leadership placements, events, etc.).
• Utilize marketing automation platforms (such as Mailchimp and Zoominfo) to design and manage workflows, lead scoring, and nurturing programs.
• Lead and execute organic and paid social media strategy. Includes copywriting, content creation, performance monitoring, and community management.
• Use Salesforce to manage lead data, track campaign performance, and ensure seamless integration between marketing and sales.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) to measure effectiveness and ROI.
• Conduct A/B testing to optimize campaign elements.
• Oversee the implementation and management of various marketing platforms, including Mailchimp, social media management tools, and PPC platforms (e.g. LinkedIn Ads).

Requirements

• Excellent communication and presentation skills.
• A minimum of 4 years experience as a digital marketing manager for a security-related product
• Experience tracking key performance indicators (KPIs) related to demand generation and digital marketing
• Experiencing measuring and reporting on the effectiveness of digital marketing campaigns and website analytics
• Self-motivated, results-oriented, and able to work independently
• Strong understanding of Cloud Security concepts, technologies, and trends preferred