Remote Sales and Marketing Associate Director

General Description:

Under the direction of the Country Manager, the Candidate will have Product Management responsibilities, as well as some Commercial Operations ownership in specific areas based on business need and launch evolution.

The Candidate will play a key role in ensuring patient access tocompany products by developing and executing marketing strategies for PT, working closely with the local teams, as well as Commercial teams across Europe and other regions.

The Associate Director is able to translate the international/European strategy into operational tactics and assets (marketing, promotional and disease awareness/education initiatives) to support the markets to achieve their targets.

The Candidate contributes to developing and implementing the go-to-market strategy and is responsible for achieving defined commercial targets being supported by defined resources and investment budgets.

Essential Functions of the job:

• Drive the development of the Zanubrutinib (Brukinsa®) marketing strategy, including omnichannel marketing activities
• Contribute to cross-functional creation of national brand plans, and provide input on marketing tactics at a national level in alignment with international brand plan
• Partner with local teams in the development and execution of marketing pre-launch and launch activities
• Work with agencies, Sales teams and external stakeholders to design and develop customer-centric promotional tools/materials or carry out local adaptations for asset from other countries, owning the development process from beginning to end
• Identify agencies/vendors/technologies/tools that can benefit the execution of tactics
• Participate and support local teams in preparing company presence at national and international congresses, scientific meetings, symposia and workshops
• In close collaboration with cross-functional stakeholders (Sales, Market Access, Medical, Commercial Operations and Business Analytics etc.) generate relevant Market Insights (Market Research, Commercial Ad-boards etc.) that help develop targeted tactics and show impact of implemented tools
• Contribute to Commercial Operations activities such as (by not limited to) launch readiness tracking, Business Review preparation, Customer Relationship Management system implementation and roll-out
• Plan and run regular trainings and updates for Key Account Managers (KAMs), partnering with Medical Affairs and Learning & Development
• Own and manage the Marketing budget; own project management (contracts, invoicing, communication) for commercial activities and projects together with admin support
• Ensure regular tracking and clear, meaningful reporting of relevant KPIs and overall performance of key company initiatives, as well as market changes/competitor activities which are relevant to strategy implementation and development
• Apply a continuous improvement mindset to ensure solutions and improvements are rapidly identified to optimize launch and improve patient access
• Drive business decisions whereby patient care is at the center of the business conduct
• Operate in line with the company’s Code of Conduct and relevant policies for commercial and promotional activities to maintain the highest standards of patients focused ethical conduct
  
  
  

Qualifications:

• 7+ years of professional experience in the healthcare sector with 5+ years’ commercial marketing experience in pharmaceutical or biotech. Launch experience in Marketing, Product Management, Sales teams strongly preferred. Previous experience and knowledge of hemato-oncology and the field of lymphomas are an asset
• Experience in SP & PT Markets is an asset
• Demonstrated success in a small but fast growing, entrepreneurial commercial environment
• Self-driven, highly motivated, solution-oriented and a positive attitude
• Exceptional communication and thought leadership
• Demonstrated ability to influence without direct authority and to develop and maintain strong partnerships working in cross-functional team
• Turns creative ideas into original solutions. Produces new or different approaches in current situations and enables creativity in others
• Other Qualifications:
• Fluency in both verbal and written English
• Proficiency in all MS-Office applications
  
  
  

Education: Bachelors’ degree in life sciences or healthcare discipline preferred.

Travel: Business travel is required for regular internal and external business meetings (varies from 20-40% of time)

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