Job description

About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency. The business is organized as an agile framework and offers our customers a unique combination of strategic global services. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training, and flexibility.

Adapt offers the ability to really drive true business change across a range of clients, from local-sized clients all the way up to global cross-market. With B2B, e-commerce, and brand-led clients across all verticals Adapt offers dynamic and diverse challenges that foster creativity, innovation, and comprehensive industry knowledge.

Job Reference: #LI-JC1

Job Description

We're looking for a Digital Manager to join our growing activation team at Adapt. If you’re passionate about driving growth for a portfolio of local and global brands, this is the role for you. This role will focus on performance and strategic implementation across Search and other digital channels.

The primary focus of the role is to ensure the delivery of day-to-day Advertising activity, working towards set performance targets and ensuring campaign implementation is in line with agency best practice, driving success for the client.

This role requires outstanding performance and optimisation skills, strong client management skills, team management experience, and the ability to be a mentor digital media for all direct reports and peers across the agency.

Main Duties

Manage a client portfolio of paid media campaigns across Search and other digital platforms

Proactively build internal relationships & communicate technical subjects effectively

Mentor and tutor junior members of the team, for example with technical training on an ad platform

Ensure campaigns deliver against a customer’s objectives while providing analysis and recommendations to improve performance

Support senior team members with strategy development

Proactive reporting and analysis of data, and quality assurance of Paid Media Specialists

Define optimisation strategies for customers

Own the day to day delivery of paid media work against customer objectives

Work towards becoming a trusted advisor to clients through the communication of day to day performance management and strategies for short term performance improvement

Understand and be able to explain best practice set up requirements for relevant paid media platforms and influence best practice sharing

Have an understanding and interest in working across both international and B2B focused clients

Bring ideas and knowledge to the agency on how we can grow and improve our offerings and work for clients

Lead meetings and communication around day to day delivery for clients

Demonstrate commercial awareness, or project management skills

Confidently build campaigns, optimise and deliver meaningful insights for clients

Able to demonstrate proficiency at customer management and delivery/optimization/analysis/reporting across platforms

Deliver robust frameworks for testing new strategies

Requirements & Experience

As a guide, we would expect a person to have a minimum of around 2-4 years in a role using Google Ads, Microsoft Ads

Demonstrate implementation of multi-channel media strategies, advising on the right balance between search, and other media

Able to demonstrate proficiency at customer management and delivery/optimisation/analysis/reporting across platforms

Stakeholder management skills

Enjoy educating clients about all things Search

Good negotiating skills paired with ability to dive deep into performance reporting

Knowledge of account-based marketing (ABM) targeting tactics

Experience in managing monthly budgets exceeding £30k for multi-channel international campaigns

Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports

LinkedIn campaign management is a nice to have

Experience working with & advising on the implementation of tagging & tracking

Ambitious, driven and passionate about all things digital, with an excellent comprehension of how search serves as the backbone of online conversion

Key Competencies

Drives successful results for themselves and for their team members on their customers

Builds strong relationships with customers

Ownership of a customer’s KPIs

Able to carry out different kinds of work, including strategy, planning and implementing a plan across customers

Naturally curious and starting to challenge the way things are done in a mature and professional way

Able to carry out quality assurance of junior team members work

Basic delegation of tasks which would usually be handled by junior team members

Welocalize is committed to equal opportunities and in compliance with the General Law on the Rights of People with Disabilities, this vacancy is also available and we encourage those candidates who have a disability certificate (equal to or greater than 33%) to apply.

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