Marketing Technology Specialist

This is a remote position.

Requirements

Key Responsibilities

Technical Strategy & Leadership:

• Develop and execute technical strategies that align with client business goals and long-term visions.
  
• Champion technical excellence by recommending and implementing robust, scalable, and future-proof solutions.
  
• Collaborate with cross-functional teams (marketing, design, content) to ensure technical feasibility and alignment with overall project goals.
  

Platform Management & Optimization:

• Lead the setup, integration, and optimization of client platforms including Maropost, Salesforce, GoHighLevel, HasOffers (Tune), WeCanTrack, Klaviyo, Sticky.io, WordPress, MemberMouse, and Shopify.
  
• Manage e-commerce integrations, payment gateways, and affiliate tracking solutions to maximize client ROI and conversion rates.
  
• Ensure all systems are optimized for performance, reliability, and security.
  

Technical Problem Solving & Innovation:

• Conduct thorough investigations to solve complex technical challenges, utilizing both existing knowledge and new research.
  
• Implement and recommend solutions based on the DMAIC (Define, Measure, Analyze, Improve, Control) methodology to ensure high-quality outcomes.
  
• Continuously explore new technologies and methodologies that could benefit client projects and enhance our service offerings.
  

Knowledge Transfer & Team Development:

• Train and mentor team members on the tech stack and best practices to ensure consistent delivery of high-quality services.
  
• Develop documentation, SOPs, and training materials to enhance team capabilities and efficiency.
  
• Identify tasks that can be delegated and provide necessary guidance for successful execution.
  

Continuous Improvement & Standardization:

• Promote a culture of continuous improvement by identifying and acting on opportunities to enhance our technical processes and client deliverables.
  
• Strive for repeatable, standardized solutions that reflect our client’s high standards and minimize reliance on individual team members.
  
• Actively participate in internal and client-facing meetings to provide technical insights and recommendations.
  

Required Skills and Experience

• 3+ years of experience in a technical leadership role, preferably within a marketing or digital agency environment.
  
• Expertise in CRM and Marketing Automation Platforms: GoHighLevel, Klaviyo, Sticky.io.
  
• Proficient with Affiliate Marketing Platforms: HasOffers (Tune), WeCanTrack.
  
• Strong experience with E-commerce Platforms: Shopify, WordPress (MemberMouse), WooCommerce.
  
• In-depth knowledge of Lead Generation and Sales Funnels: ClickFunnels, Leadpages, UnBounce, Instapage.
  
• Experience with Payment Gateway Integration: Stripe, Braintree, PayPal, and other major providers.
  
• Solid understanding of API integration, webhooks, and middleware solutions.
  
• Excellent problem-solving skills with a methodical approach to technical challenges.
  
• Strong communication and leadership skills to effectively collaborate with clients and internal teams.
  
• Familiarity with front-end and back-end development technologies (HTML, CSS, JavaScript, PHP) is a plus.
  
• Ability to stay up-to-date with the latest trends and best practices in marketing technology and e-commerce.
  

Preferred Qualifications

• Experience with direct response marketing and a deep understanding of optimizing campaigns for conversion.
  
• Proven track record of successfully leading technical projects from inception to completion.
  
• Knowledge of data visualization and business intelligence tools (e.g., Google Data Studio, Tableau, Power BI).