Head of Marketing

As great enthusiasts and active contributors to the open-source blockchain communities Protofire help builders and providers of decentralized infrastructure, protocols and applications, to bootstrap the demand and supply sides of their markets, and accelerate mass adoption.

We help startups with protocol & smart contract engineering, high-performance trusted data feeds (oracles), and awesome developer tools (SDKs/APIs).

Since we started in 2016 we’ve had a chance to contribute to the development of many top projects in the blockchain ecosystem, including Maker, Chainlink, Tezos, Gnosis, The Graph, Filecoin, Synthetix, Avalanche and more. Apart from that we are running one of the biggest indexer nodes in the Graph Network, participating as bridge relayers and validators helping projects and networks to further decentralise their infrastructure.

Requirements

• Knowledge of web3 ecosystem: L1, L2 chains, DeFi, NFT
• Active crypto-user. Knowledge of DeFi tools and techniques for yield generation
• High-level knowledge about technologies, web3 architecture, programming languages, and developer tools used in web3
• Knowledge of software product management and software project management processes
• Management experience. OKR methodology, goal-setting, motivation and execution
• Metric-based marketing: brand recognition, content production, sales leads, cost of leads, membership applications
• Experience working with various marketing tools relating to market research, data analytics, website development, product branding, visual communication software, written communication, and public relations.
• Proven ability to design and coordinate marketing campaigns across traditional and modern channels.
• Expert in digital and social media marketing and experience in creating a marketing strategy for blockchain and cryptocurrency projects.
• Strategic thinking and analytical skills including: estimating and allocating budgets, targeting and segmentation, evaluating channel effectiveness, and predicting campaign effectiveness,
• Ability to analyze market, trends and competition.
• Capability to plan own time, team tasks and budget use, as well as the ability to analyze the effectiveness of actions taken.
• Ability to lead in a constantly evolving environment.
• Proven understanding of data analysis tools.

Responsibilities

• Plan multi-channel campaigns targeted at various groups of crypto investors and activities including content creation, SEO, social media activity, community building, participation in events, PR and PPC campaigns.
• Work closely with leadership from other functions (e.g. Sales, FCTOs and founders) to ensure that Marketing is aligned with the overall business strategy and goals. Collaborate well with internal and external contributors - most projects you’ll work on have a diverse group of stakeholders and contributors.
• Develop methods for data-driven decision making; set growth metrics for campaigns, engagement and events, and surface and communicate effectively about the analytical insights.
• Manage and lead the Marketing team and budget.