Job description

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Role

We are looking for a skilled and results-driven SEO Specialist to join our dynamic marketing team. The ideal candidate will possess a strong understanding of SEO principles, demonstrate expertise in executing comprehensive SEO audits, and implement effective SEO strategies to enhance our online presence. This role requires a proactive approach to improving search engine rankings, driving organic traffic, and increasing conversion rates.

What you’ll do

Conduct and be responsible for effective SEO Audits including technical audits.
Perform content audits to evaluate the quality and relevance of existing content.
Perform in-depth technical audits to identify and rectify issues affecting website performance.
Analyze site architecture, crawlability, indexation, mobile optimization, page speed, and other technical factors.
Collaborate with web developers to ensure technical SEO best practices are implemented.
Conduct thorough backlink audits using industry-leading tools and identify toxic backlinks and recommend disavow strategies.
Analyze backlink profiles to identify opportunities for improvement and growth.
Identify content gaps and opportunities for optimization.
Provide actionable recommendations for content enhancement and alignment with SEO best practices.

On-Page SEO:

Recommend and implement on-page SEO strategies, including but not limited to:
Optimizing header tags (H1, H2, H3) for better keyword relevance and readability.
Enhancing internal linking structure to improve navigation and distribute link equity.
Crafting and optimizing metadata (title tags, meta descriptions) to improve click-through rates.
Implementing FAQ schema markup to enhance search result visibility.
Keyword Research:
Conduct comprehensive keyword research for Penbrothers' blog and other content formats (infographics, white papers, guides, etc.) monthly.
Identify high-potential keywords for non-blog pages as needed.
Utilize keyword research tools to discover new opportunities and optimize existing content.

SEO Competitor Analysis:

Perform SEO competitor analysis, including keyword/content and link gap analyses.
Identify strengths and weaknesses of competitors’ SEO strategies.
Provide actionable insights to outperform competitors in search rankings.

Outreach and Link-Building:

Plan and implement an effective outreach and link-building strategy.
Identify and establish relationships with relevant websites for link-building opportunities.
Monitor and report on the success of link-building efforts.

Required profile