Brand Director and Head of Marketing

This is a remote position.

1. Brand Strategy & Positioning

• Lead the development and execution of a comprehensive brand strategy, ensuring that Avail's brand resonates with key Web3 audiences, including crypto-native communities, developers, and institutional players.
  

• Define Avail's positioning as a leader in the modular blockchain space, maintaining brand integrity and differentiation across all touchpoints.
  

• Play an active role ensuring brand alignment and expression across all touchpoints, from marketing, through to BD, founders, and more.
  

2. Team Leadership, Hiring & Development

• Build, mentor, and manage the marketing team, including hiring top talent to refine and scale the function effectively.
  

• Foster a culture of creativity, collaboration, and high performance within the team, ensuring alignment with company goals and growth objectives.
  

3. Strategic Marketing Initiatives

• Oversee the creation of multi-channel marketing campaigns, including digital, social, content, and experiential marketing.
  

• Spearhead initiatives to expand brand awareness globally, ensuring consistency, quality and taste in messaging across all platforms and marketing channels.
  

• Institute effective attribution across marketing initiatives, regularly run feedback sessions, and iterate the strategy and process per quarter
  

4. Community & Ecosystem Engagement

• Collaborate with product and community teams to foster strong engagement with Web3 communities.
  

• Ensure marketing strategies are deeply integrated with Avail’s ecosystem growth, including developer relations, partnerships, and community-driven content.
  

5. Budget Management & Performance Tracking

• Develop and manage the marketing budget, ensuring resources are allocated efficiently across campaigns, events, and partnerships.
  

• Set measurable objectives for marketing campaigns and track performance against KPIs, optimizing spend for maximum ROI.
  

6. Public Relations & Media Strategy

• Establish and maintain relationships with key media outlets, influencers, and Web3 thought leaders.
  

• Develop and execute public relations strategies to enhance Avail’s visibility and credibility within the blockchain industry.
  

7. Partnerships & Collaborations

• Cultivate strategic partnerships with influencers, brands, and creators in the Web3 space to co-create marketing campaigns and content.
  

• Leverage these partnerships to drive cross-branding opportunities, expanding Avail’s influence and cultural relevance.
  

8. Innovation & Experimentation

• Lead the charge in identifying and adopting emerging trends in Web3 marketing, including new content formats, experiential technologies, and community-based initiatives.
  

• Encourage creative risk-taking within the marketing team to explore unique ways of engaging both crypto-native and mainstream audiences.
  

9. Market Research & Consumer Insights

• Oversee market research efforts to gain insights into consumer behavior, preferences, and trends in Web3.
  

• Use data-driven analysis to refine marketing strategies and improve campaign effectiveness.
  

10. Investor Relations & Growth Strategy

• Collaborate closely with the executive team to ensure marketing aligns with broader business objectives, including investor relations and product positioning.
  

• Drive marketing efforts that support fundraising, ecosystem growth, and user adoption.
  

Requirements

• Proven experience in senior marketing roles, ideally as a Brand Director or Head of Marketing, with strong familiarity in the Web3 or blockchain space.
  

• Expertise in brand positioning, content marketing, digital campaigns, and community engagement in Web3 environments.
  

• Strong leadership skills with experience managing cross-functional marketing teams, including recruitment and development.
  

• Ability to manage large budgets effectively and track marketing performance across channels.
  

• Excellent communication and collaboration skills to work with internal teams and external partners.
  

• Proven track record of scaling brands globally in a fast-paced, dynamic environment.
  
  

How to Apply

If you’re ready to lead marketing for a pioneering blockchain company and shape the future of Web3 infrastructure, we want to hear from you. Please submit your resume, cover letter, and portfolio detailing your experience.

Benefits

• Flexibility to work from anywhere in the world
  
• Competitive salary package
  
• Professional development opportunities through conferences
  
• Flexible leave policy
  
• A high performing, open organizational culture
  
• A diverse and multicultural work culture with career progression opportunities