Director of North America Sales

ProducePay is on a mission to transform the global fresh produce industry through our innovative platform that connects farmers directly to buyers and provides them with the financial tools they need to thrive. As we continue to expand our reach and impact, we are seeking a strategic and dynamic Director of North America Sales to lead an experienced sales team and drive our objectives in this vital market.

Reporting directly to the SVP of Sales, you will play a critical role in driving growth, revenue, and profitability for U.S.-based enterprise accounts. Your primary responsibility will be to build and expand strategic partnerships while identifying new opportunities for product distribution to accelerate market penetration and revenue.

This high-impact role requires a visionary, results-oriented leader with deep expertise in agribusiness, sales, and strategic account management. The Director will develop and execute strategic and tactical plans aligned with corporate objectives.

As a champion of culture, sustainability, and innovation, you will focus on growing Strategic Accounts and Alternative Channels, strengthening the Company’s brand, and laying a strong foundation for long-term, profitable growth.

Key Responsibilities:

• Manage multiple enterprise accounts across the entire sales process within the assigned region.
• Focus on prospecting, cultivating relationships, pitching, closing deals, and managing new accounts.
• Sell new and customized products, requiring adaptability and creativity.
• Leverage existing customer relationships while actively building new ones.
• Travel frequently to visit customers within the territory and attend relevant industry events.
• Collaborate closely with the broader sales team, as well as technology, operations, and marketing teams.

Requirements

• 10-15 years of proven success in selling fresh produce programs to enterprise customers such as food retailers, food manufacturers, food processors, or food wholesalers, including international, national, or multi-state accounts.
• Experience managing multiple fresh produce commodities sourced from diverse growing regions.
• Strong track record in long sales cycles, with success in cultivating and securing major accounts.
• Deep understanding of fresh market dynamics, including supply and demand, consumption trends, and capital investment patterns.
• High-energy, results-driven leader with a strong work ethic and the ability to work collaboratively across teams.
• Preferred but not required: experience in a purchasing or operations role at a distributor, wholesaler, or large retailer.
• Ideal but not required: experience in both the retail and food-service sectors.
• Demonstrated achievements in sales growth, market share expansion, profitability improvement, innovation, and effective bottom-line management.
• Strategic thinker with a solid understanding of consumer markets and thought leadership skills.
• Established network of relationships within the fresh produce industry.
• Proven ability to sell new products and programs.
• Data-driven mindset.
• Bilingual in English and Spanish is a plus.

Benefits

• Health Insurance: Medical, Dental, and Vision benefits
• Competitive comp package of base, variable bonus plan, and equity
• Salary Range: $100,000 to $150,000 USD Base + Commissions
• 401K - company automatically contributes 3%Professional Development Support
• Employee Referral Bonus
• Work-from-Home Stipend
• Quarterly Volunteer Days
• Open Paid-Time-Off Policy
• Brilliant, motivated, and fun team members