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eHealth connects people with quality, affordable health insurance through a proprietary marketplace offering Medicare Advantage, Medicare Supplement, Medicare Part D, individual, family, employer, and ancillary plans from 200 health insurance carriers nationwide. As part of eHealth’s transformation, we are seeking a Senior Director of Affiliate Marketing that will be responsible for leading the development and execution of affiliate programs and campaigns for Medicare, Employer and Individual health insurance products. Reporting to the VP of Affiliate & Strategic Partners, this role will build affiliate strategies that drive overall revenue and positive margin contribution and provide leadership to medium-sized team.
The Senior Director, Affiliate Marketing can be based anywhere in the US.
Responsibilities:
- Develop and implement affiliate partner marketing strategies that drive revenue and positive margin contribution for Medicare Advantage, Medicare Supplement, Employer, Individual and Captive Programs.
- Build and maintain a strategic roadmap of prospective affiliate partners programs including, inbound calls, outbound calls, data leads, online visits/quotes, and the sale of overflow calls.
- Identify, negotiate, establish and maintain high ROI affiliate partnerships.
- Lead, mentor, and develop a high-performing team of affiliate marketing professionals.
- Lead the use of data to make informed decisions and continuously optimize campaigns and business strategies. Analyze key metrics to gauge performance/financial return, develop systems and processes to continuously monitor and identify opportunities for growth.
- Collaborate with sales, product and engineering to ensure alignment and maximize the impact of affiliate partners.
- Oversee partnership with Legal and Compliance Departments on partner contracting, project scope, implementation review and necessary filings.
- Own processes for vetting, onboarding and management of affiliate partners.
- Act as an internal subject matter expert for affiliate, keeping the organization apprised of best practices and emerging trends. Advocate with influence to eHealth executive level leadership.
- Conduct in-depth market research to identify trends, competitive positioning, and opportunities for growth.
- Measure and analyze the success of affiliate programs and campaigns and adjust strategies accordingly.
- Manage the forecast and budget for affiliate activities, ensuring efficient allocation of resources.
- Report out to executive management on initiative and strategy progress and financial result.
- Travel as needed.
Qualifications:
- 15+ years of experience, with a deep understanding of and proven track record of driving growth in the affiliate channel. Years experience flexible in consideration of Bachelor’s/Master’s degree(s).
- 5+ years of managing a team of affiliate marketing professionals.
- Expertise in developing highly productive relationships across marketing to drive online and offline conversions.
- Comfortable working in a process driven environment.
- Strong analytical acumen with results-oriented mindset.
- Proven track record of strong verbal and written communication.
- Experience building successful, productive cross-functional relationships and Sales, Partner Integration, Finance, Compliance, Call Centers, and Marketing Teams.
- Exceptional time management, prioritization and communication skills.
- Ability to independently project manage and juggle various priorities.
- Proven track record and accountability for achieving quarterly results.
- Experience and comfort working in an entrepreneurial environment, operating at a fast pace and fluid nature to adapt the changing needs of the consumer, the regulatory environment, and the business.
- Prior experience in the Healthcare industry, Health Care Reform and Medicare knowledge helpful.
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The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth’s total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees’ personal and professional wellness. For more information on our total rewards offerings, please visit our career site.
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Base Pay Range -$181,200 - $241,600
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eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.
