Paid Media Manager (Enterprise-Level)

Paid Media Manager (Enterprise-Level)

Position Overview:
We are seeking a highly skilled Paid Media Manager to lead our enterprise-level digital advertising campaigns, driving performance and growth across multiple platforms. This role is suited for a data-driven strategist with deep experience managing large-scale paid media budgets (minimum $15,000/day) and delivering measurable ROI in a fast-paced, results-oriented environment. The ideal candidate will bring a blend of strategic thinking, hands-on execution, and innovative problem-solving skills to elevate our paid media initiatives to the next level.

Key Responsibilities:

1. Campaign Strategy & Execution:
   • Develop and execute comprehensive paid media strategies across channels such as Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, Programmatic, and others.
   • Align campaign objectives with overall business goals to ensure optimal performance and ROI.
   • Manage and optimize campaigns across the customer lifecycle: awareness, acquisition, retention, and re-engagement.
2. Budget Management:
   • Oversee and allocate daily ad spend of $15,000+ efficiently to maximize impact.
   • Track spend against performance metrics and ensure campaigns remain within budget while meeting or exceeding KPIs.
3. Performance Optimization:
   • Conduct A/B testing on creative, ad copy, targeting, and bidding strategies to enhance performance.
   • Leverage advanced analytics to monitor, evaluate, and adjust campaign strategies for maximum efficiency.
   • Utilize attribution models and customer insights to refine targeting and increase conversion rates.
4. Collaboration & Stakeholder Communication:
   • Partner with creative, content, and analytics teams to produce high-performing ad creatives.
   • Report on campaign performance, insights, and recommendations to key stakeholders, including senior leadership.
   • Stay abreast of emerging trends, tools, and technologies in paid media to maintain a competitive edge.
5. Platform Expertise & Scaling:
   • Manage and scale campaigns on enterprise-level platforms and ensure compliance with platform guidelines.
   • Experiment with new platforms or features to expand reach and audience engagement.
   • Build relationships with platform representatives for strategic insights and support.

Qualifications:

• Experience: Minimum 5+ years in paid media management, with a proven track record of managing enterprise-level campaigns with ad spends of $15,000+/day.
• Technical Skills:
  • Proficiency in Google Ads, Meta Ads Manager, and programmatic platforms.
  • Familiarity with analytics tools like Google Analytics, Looker, Tableau, or similar.
  • Experience with advanced bidding strategies, data-driven targeting, and attribution models.
• Analytical Mindset: Ability to interpret complex datasets and translate them into actionable strategies.
• Creative Acumen: Strong understanding of ad creative best practices and performance drivers.
• Project Management: Exceptional organizational and time management skills with the ability to manage multiple campaigns simultaneously.
• Soft Skills: Excellent communication, stakeholder management, and problem-solving abilities.

Preferred Qualifications:

• Experience in industries with high customer acquisition costs (e.g., SaaS, finance, e-commerce).
• Certification in relevant platforms (Google Ads, Facebook Blueprint, etc.).
• Familiarity with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce).

What We Offer:

• A dynamic and collaborative work environment with opportunities for growth.
• Competitive salary and benefits package.
• Access to cutting-edge tools, platforms, and industry insights.
• A chance to work with a high-performing team on impactful, large-scale campaigns.

If you're ready to take on the challenge of managing and optimizing paid media campaigns at an enterprise scale, wed love to hear from you!