Director, Web Strategy

Position Overview:

The Director of Web Strategy is responsible for developing and executing a strategic vision for the company's website(s). This role ensures the website is a powerful and efficient platform that supports all marketing efforts, aligns with business goals, and enhances overall user engagement. The Director of Web Strategy will collaborate with various teams, including R&D, design, content, Product & Corporate Marketing, and Revenue Marketing, to optimize the website’s performance and ensure it meets the needs of all stakeholders.

Key Responsibilities:

1. Website Vision and Direction:

• Develop and implement a strategic vision for the company's website(s) that aligns with overall business goals and marketing strategies.
• Ensure the website is a powerful platform that supports all marketing efforts and enhances user engagement.

• Monitor website analytics to track performance and identify areas for improvement.
• Use data-driven insights to guide decision-making and strategy adjustments.

• Manage the technical aspects of the website, including hosting, CMS, and integrations with other systems.
• Ensure website security and compliance with industry standards.

• Work closely with IT, design, and content teams to implement website projects.
• Coordinate with marketing, sales, and other departments to ensure the website supports their needs.

• Develop and manage the content strategy to ensure it aligns with business objectives and provides value to users.

• Track and analyze the performance of digital marketing campaigns.
• Provide insights and recommendations for continuous improvement.

Key Competencies:

• Strategic Thinking: Ability to develop and execute a long-term vision for the website that aligns with business and marketing goals.
• Technical Expertise: Proficiency in managing website technologies, including CMS, hosting, and integrations.
• Data-Driven Decision Making: Strong analytical skills to monitor website performance and make informed decisions based on data insights.
• Collaboration: Excellent interpersonal skills to work effectively with cross-functional teams.
• Content Management: Knowledge of best practices in content strategy and management to enhance user engagement.

Qualifications:

• Bachelor’s degree in Marketing, Computer Science, or a related field (Master’s degree preferred).
• Minimum of 7-10 years of experience in web strategy, digital marketing, or a related field.
• Proven track record of developing and executing successful website strategies.
• Strong understanding of content strategy and digital marketing best practices.
• Experience with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent communication and project management skills.

Summary: The Director of Web Strategy ensures the website is a powerful and efficient platform supporting all marketing efforts. The Product & Corporate Marketing team ensures that product information and messaging on the website are compelling while enhancing user experience. Meanwhile, the Revenue Marketing Digital team focuses on driving demand and revenue through digital marketing strategies and campaigns. Their collaboration is essential for a cohesive and effective online presence and marketing strategy.

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