Media Ad Buyer - Paid Social

GrowthAssistant is looking for a Media Ad Buyer - Paid Social for our growth marketing team in the US. This teammate helps launch and optimize Meta ad campaigns, using A/B testing and data analysis to improve performance. Track key metrics, report on results, and address challenges proactively. Create detailed reports and collaborate on new ad content and channels with cross-functional teams.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 

The Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

The Role

• Launch new Meta ad campaigns from scratch; A/B testing of ads and ad sets to determine what is and is not successful to drive business results
• Independently optimize Meta campaigns based on data trends from ROAS, CTR, CPM, etc.
• Monitor, export, track, and identify common meta ads challenges, and proactively report on what is and is not working
• Build Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting to the client
• Drive the testing of new ad copy and assets based on new products or services
• Assist with the development of new ad channels as needed
• Collect ads content, assets, and copy from cross-functional marketing teams

The Requirements

• 3+ years of social ads experience to execute, optimize, and provide recommendations on ad campaigns based on data trends (Meta is the priority platform followed by TikTok)
• Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
• Experience building brand new reports in Excel or Google Sheets to show paid media trends in real time, and over time across campaigns
• Expertise is understanding social ads data and making proactive recommendations on what is and is not working, and then adjusting campaigns & ads accordingly
• Monitoring & optimizing ad spend budget per day, week, and month, making budget allocation adjustments based on data
• Proficiency in fluent English written and verbal communication
• Proactive daily communication through Slack/IM, email, and video calls
• Ability to work EST​​​​​​​

• Notion experience for team admin and project tracking
• History of campaign work in the DTC ecom space
• 1+ years of TikTok ads platform experience

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!