Manager, Brand Strategy-Amazon

ABOUT THE COMPANY 

The Global Overview (GO) team has been building businesses on Amazon for nearly two decades and remain on the forefront as Amazon continues to evolve. Our breadth of knowledge is vast, and our team’s diverse experiences elevate our partners’ businesses. We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’s build brands together. 

One of the fastest growing and highly visible departments within GO is the Business Development team. Currently, the Business Development team is seeking a creative and highly motivated sales focused brand strategist to facilitate new partner brands across North America. This Manager, Brand Strategy, Amazon is responsible for Amazon business analysis for small and mid-sized prospective partners, developing insights and recommendations and owning key external relationships to ensure a robust business development pipeline. This role requires an in-depth knowledge of Amazon retail, operations, advertising features and products to create a
personalized solution for each prospective brand partner.

POSITION OVERVIEW
To get there, we are looking for a talented, bright, and driven individual who detail oriented, can break down and solve complex problems, and have a strong will to get things done. 

Responsibilities

• Conduct research and analysis for key target brands and/or categories 
• Support inbound RFPs, RFIs, and proactively develop custom ideas and solutions 
• Conduct due diligence by analyzing brand performance on Amazon and potential for growth. Research prospective business opportunities, measuring against GO's criteria to determine go forward path 
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data  
• Use your expertise in Amazon to educate and act as business consultant for prospective partners, providing insights and strategies to accelerate success across retail, operations and advertising 
• Set priorities and expectations for all prospective clients, owning communication and ensuring clients move forward in the pitch process 
• Develop and present creative thinking and solution-oriented strategies that are tailored to each prospective client 
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of potential clients  
• Manage contract negotiations and in collaboration with BD leadership, GO Finance, negotiate optimal deal terms 
• Identify prospective Amazon brand partners by attending industry events and via our referral pipeline 
• Build strong relationships with emerging brands / prospective clients to act as an expert in driving business growth.  
• Monitor your sales pipeline closely and provide insights regularly to leadership 
• Proactively assist the larger GO vision by providing insightful POV to clients on industry trends 
• Collaborate with cross-functional teams to understand each internal discipline and how each piece impacts the overall strategic plan  
• Develop new business-related research requests and development of content for new business opportunities (e.g. what capabilities to provide, etc.) 
• Manage pipeline and revenue projections 
• Mentor a high performing team
• Proactively generate new business opportunities through specific channels   

Knowledge/Skills 

• Brand Strategist: You’re committed to seeing the bigger picture and building a brand. You have the ability to develop successful programs that help grow brand awareness and drives business results. 
• Creativity: You will work across multiple brands (and businesses) and will need to ability to think critically and not approach problems with a one-size-fits-all mentality. 
• Curiosity: You are innately and deeply curious. You don’t shy away from asking the tough questions of your peers and your clients. 
• Customer Focused: You are dedicated to meeting and exceeding expectations of the customer, your team and expanded internal teams. You lean into the GO value proposition and culture and have a customer-first mentality. 
• Presentation Skills: You are a strong communicator through written, oral and visual communications. 
• High Standards: You know that sometimes to move fast, things don’t get to be perfect, but you know how to manage that balance. 
• Peer Relationships: You find common ground and solve problems for the good of all and share your wins and areas of improvement. You’re a team player and you know your success comes when you collaborate and supports your peers. 
• Time Management: You use your time effectively and efficiently; you value time; concentrate your efforts on the more important priorities; get more done in less time than others; and can attend to a broader range of activities. You leverage a well-defined and repeatable process but are all about results 
• Passion for People: Eager to help those on the team grow and learn from each other. Fosters a team culture grounded in cross-learning and collaboration. You are an energetic, highly motivated leader with a commitment to drive positive change and excel in a culture of accountability. 
• Deliver Results: You have a successful track record of delivering results through many facets of the business. You have hustle and are willing to go the extra mile with a strong work ethic. 
• Agile: You’re a quick thinker, don’t get paralyzed by new information, and are flexible and naturally adjust on the fly to new challenges  

• 7+ years of experience in customer facing roles within sales, brand management or buying, in CPG, e-commerce, retail, key account management, or consulting environment 
• Must have managed Amazon businesses within the last 18-24 months 
• Required understanding of Amazon consumer tools across Seller, Vendor and Amazon Advertising portals 
• 2+ years of direct people management experience 
• Strong skills in MS Office applications: Excel, PowerPoint, Google Suite 
• Successful track record of a strong ability to build relationships with clients and peers 
• Demonstrated decision making, problem solving, analytical and negotiating skills 
• Experience working with Amazon and other ecommerce retailers 
• Strong ownership, bias for action and willingness to roll up your sleeves 
• Proven ability to influence others and lead customer engagements 
• Preferred: experience in financial analysis, inventory planning & allocation, product/project management, marketing, consulting, negotiation or supply chain is a plus 

This role will require up to 30% travel 

Equal Opportunity Employer 

Sponsorship is unavailable for this role 

Benefits Description:

• Medical
• Dental
• Vision
• Bonus
• PTO
• 401K