Content Marketing Writer

Content Marketing Writer

Location: Remote (Canada-based applicants preferred)

Position Overview:

Dealer Information Systems (DIS), a subsidiary of Constellation Dealer Group, is the leading provider of business system software for agriculture, lift truck, construction, and truck refrigeration equipment dealers and distributors across North America. Serving over 2,400 locations, DIS has been a trusted partner in the equipment dealership industry since 1980, helping businesses grow with cutting-edge technology and expertise.

Dealer Information Systems is seeking a Content Marketing Writer to join our dynamic Marketing team. This role is ideal for a creative and strategic writer with a passion for storytelling and an interest in B2B technology. You will be the go-to person for creating compelling written content that resonates with our target audiences, even when tackling complex or technical topics. If you’re adaptable, detail-oriented, and able to meet deadlines while producing high-quality content, we’d love to meet you!

Key Responsibilities:

Content Creation: Write and edit a variety of content, including blog posts, email newsletters, case studies, eBook guides, landing pages, sell sheets, and more, to engage and inform our target audiences.

Collaboration: Work closely with internal teams, including graphic designers, to produce cohesive and visually appealing content that supports marketing goals and drives engagement.

Content Optimization: Develop content with a clear understanding of business objectives and audience needs, while tracking performance metrics to refine and improve content strategies over time.

Research and Interviews: Conduct research and interview customers, subject matter experts, and internal stakeholders to develop relevant content and identify new opportunities for storytelling.

Stakeholder Collaboration: Work cross-functionally with other departments to ensure the accuracy and relevance of content, while maintaining alignment with brand messaging and marketing objectives.

Project Management: Effectively manage multiple content projects, ensuring deadlines are met without sacrificing quality or attention to detail.

Qualifications:

• Experience: 2+ years of writing and editing experience, preferably in a B2B tech environment, or with web publications. Experience in the software, technology, or business services industry is a plus.
• Writing Expertise: Strong writing, editing, and proofreading skills with the ability to convey complex or technical subjects in a clear, engaging manner.
• SEO Knowledge: Familiarity with SEO principles and best practices for content optimization.
• Research and Interviewing: Experience conducting interviews with internal and external stakeholders to gather insights and develop content ideas.
• Project Management: Proven ability to manage multiple content projects simultaneously, ensuring deadlines are met and quality is maintained.
• Collaborati: Strong team player with experience working closely with cross functional teams, including designers, marketers, and subject matter experts.
• Adaptability: Comfortable working in a fast-paced environment and able to adjust priorities based on business needs.
• Empathy: Ability to understand and anticipate the needs of the audience, tailoring content to resonate with diverse customer segments.
• Attention to Detail: Strong organizational skills and a keen eye for detail, ensuring that all content is accurate, polished, and aligned with brand guidelines.