Director of Product - Community

About A Place for Mom:

A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.

The Position: 

This director of Product role will be at the helm of building our product offering designed specifically for community customers. This role requires a strategic thinker with a strong product vision who can operate cross-functionally to create an all-encompassing community vision and product. The successful candidate will balance customer-centric design with advanced reporting capabilities, build strong feedback loops with customers, and evaluate a consolidation strategy of legacy products; transforming our marketplace into a unified, comprehensive, high-impact experience. This leader will report to the Chief Product Officer (CPO) and partner with product leads to formulate a long-term product strategy and vision that aligns with our overall business priorities and goals.

Who you are:

The ideal candidate for this role is a strategic and empathetic leader, with a strong track record in building and scaling products within a marketplace environment. This individual will have a deep understanding of customer experience, engagement, and sentiment, paired with the analytical rigor to build tools that demonstrate tangible value and ROI for our customers.  This person is skilled at identifying features that matter, and uses customer understanding, data and intuition to create a streamlined, future-forward product strategy.  He/she thrives in cross-functional settings, bringing together engineering, design, data, and customer support teams to deliver impactful solutions. This person is highly collaborative yet decisive, with the ability to align diverse stakeholders behind a shared product vision and drive successful outcomes in a complex, fast-paced environment. This individual has a passion for using data and customer feedback to shape product development, ensuring the customer voice is present at every stage of the product lifecycle.  In addition, this leader brings strong communication skills and a natural ability to inspire and motivate teams around customer-centric goals. They are proactive in identifying opportunities and challenges, and will manage change and transition for customers in a positive and smooth manner.  Above all, they have a deep commitment to creating products that not only meet customer needs but enhance engagement, foster community, and create lasting value for users.

What you will do:

• Product Vision and Strategy - Lead the development of a cohesive product vision and translate said strategy into a robust roadmap that prioritizes the most impactful features and user experiences for our community customers.  Define clear objectives and key results (OKRs) that align with the business’s overall goals, ensuring each product initiative delivers measurable value. 
• Customer Engagement and Research - Develop direct feedback loops, providing a seamless way for community customers to share their experiences and needs. Ensure these insights directly inform product updates and drive continuous improvement.  Build mechanisms for customers to see their feedback in action, reinforcing the marketplace’s commitment to user-centered innovation and customer engagement.
• Customer-centric Design principles - Collaborate closely with engineering, design, and UX teams to bring community-focused features to life. Prioritize intuitive, responsive design that promotes engagement and enhances overall sentiment.  Develop and integrate personalized recommendations and content, leveraging user data to create tailored and meaningful customer journeys.  Advocate for customer needs by using data insights, customer feedback, and industry trends to anticipate community needs and exceed customer expectations.
• Detailed ROI Reporting and Performance Tracking - Establish ROI and performance tracking systems that provide customers with real-time insights into the value they receive through partnership with APFM.  Evaluate/design comparison tools and analytics dashboards, empowering customers to make data-informed decisions about their participation and overall engagement.  Use data and analytics to gain insights into community behaviors and trends, identifying opportunities to enhance product offerings and inform strategic decision-making.
• Customer Data-Collection - Lead integrations and data-collection initiatives with customers to better support overall APFM network.  Leverage collected data to drive personalization of customer experiences and targeted engagement strategies. 
• Product Consolidation Strategy - Strategize and manage the long-term migration of different critical features of legacy products to align with new strategic vision for our community products.  Ensure that customers experience minimal disruption through change.  Develop clear communication plans to inform and support customers through product transitions, providing resources that make the new enhancements intuitive and easy to adopt.
• Leadership and Cross-Functional Collaboration - Serve as the primary point of contact for product strategy across departments, fostering close collaboration with engineering, design, customer support, and data science teams.  Guide and mentor others, providing clear direction and fostering a collaborative, high-performance culture.

Required Skills and Competencies:

• Product Experience: 7+ years of product management experience, including a minimum of 3-5 years in a leadership role, ideally with some exposure/experience with two-sided marketplaces
• Strategic Vision and Execution:  High-level strategic thinker with the ability to translate long-term product vision into actionable, value-driving plans that align with organizational goals and customer needs.
• Data-Driven Decision Making: Strong analytical skills, with experience in utilizing reporting visualization tools (Tableau, Amplitude, Databricks) and performance comparison dashboards to read out on product/feature performance
• User-Centric Mindset: A passion for understanding user needs and translating them into product features and experiences that deliver value.  Proven track record of building and scaling products with a deep focus on user experience, community engagement, and retention strategies that drive positive customer sentiment.
• Cross-Functional Leadership:  Demonstrated ability to lead and inspire cross-functional teams, including engineering, design, customer support, and data science, fostering a collaborative and high-performance culture.
• Product Transition and Legacy System Management:  Experience successfully navigating product transitions, including the strategic consolidation of legacy products into cohesive new platforms to improve customer experience.
• Communication Skills:  Exceptional communication and storytelling abilities, with the skill to articulate complex product strategies and inspire cross-functional teams around a shared vision.
• Adaptability and Problem Solving:  Proactive problem solver with the resilience and adaptability to lead teams effectively in a fast-paced, evolving marketplace environment.
• Technical Knowledge: Familiarity with software development, product design, and data analysis tools. Ability to translate technical concepts to non-technical stakeholders.
• Financial Acumen: Strong understanding of marketplace economics, pricing models, and revenue growth strategies.

Compensation

• Base Salary: $170,000 to $185,000 + 30% Bonus
• Benefits:
  • 401(k) plus match
  • Dental insurance
  • Health insurance
  • Vision Insurance
  • Paid Time Off

All your information will be kept confidential according to EEO guidelines.

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