Product Marketing Manager

#TeamNextdoor

Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 335,000 neighborhoods across 11 countries.

Meet Your Future Neighbors

As a Consumer Product Marketer, you’ll play a critical role in our marketing efforts. In this role, you’ll represent the voice of the consumer in designing the product, develop positioning for new products and features plus lead go-to-market (GTM) strategies. 

At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees.  

The Impact You’ll Make

If you want the challenge of fast-paced growth, the satisfaction of launching valuable products to consumers, and the pride in helping grow a world-class marketing team, this is the place for you. 

Your responsibilities will include: 

• Drive alignment with leadership and stakeholder partners to develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans
• Identify insights from the competitive landscape, voice of consumer, NPS, and market trends to develop recommendations to influence the product roadmap
• Tell the Nextdoor story through developing effective product positioning and messaging
• Lead product launches and feature releases across multiple channels that drive member growth, including acquisition and engagement and ongoing adoption
• Partner with product managers, data scientists, researchers, designers, product operations, and fellow marketers to drive insights and results
• Build analytical business cases, data-backed measurable KPIs for experiments and product marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams
• Continuously optimize the approach to improve alignment and efficiencies
• Participate in in-person Nextdoor events, trainings, off-sites, volunteer days, and other team building exercises
• Build in-person relationships with team members and contribute to the culture that Nextdoor values  

What You’ll Bring To The Team

• Minimum of 7 years working experience and 2 years experience in a product marketing capacity
• Ability to be a self-starter in a fast-paced environment
• Exceptional written and verbal skills to communicate and present to senior leadership
• Ability to deliver succinct, impactful messaging that resonates with our users
• Strong analytical skills and ability to distill data into insights
• Well organized and detail-oriented
• Excellent teamwork skills
• Deep curiosity and drive to continuously improve the experience for our users
• Unquestioned integrity, impeccable judgment, and the ability to think critically
• A collaborative, thoughtful, strategic, and operational/tactical marketer, who is comfortable with open communication and giving/receiving constructive feedback respectfully

Rewards

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create one overall rewards package.

The starting salary for this role is expected to range from $115,000 to $155,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. Compensation may also vary by geography.

We also expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date would be within the first 3 months of your start date.

Overall, total compensation will vary depending on your relevant skills, experience, and qualifications.

When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of health plans, including a 100% covered employee only plan, and provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.