Head of Marketing

Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity. 

We are seeking a strategic and results-driven Head of Marketing to lead our marketing efforts. This role will be responsible for developing and executing marketing strategies that drive demand generation, customer engagement, and revenue growth across all regions. You will lead a team of marketers, implement strategic direction, and work with cross-functional stakeholders to drive our business for scalable growth. 

What you’ll do: 

Product Marketing:

• Lead the development and execution of comprehensive product marketing strategies that drive adoption, engagement, and revenue growth.

• Own the product messaging, positioning, and GTM (Go-To-Market) strategy for new product launches and platform enhancements.

• Collaborate with product management to ensure alignment on product features, benefits, and value propositions.

• Fine tune our value propositions as they pertain to different customer segments (and regions)

• Create, modify, and continually improve upon competitive analyses to help give our teams a deep understanding of the external landscape 

Brand Marketing:

• Define and execute brand strategies that enhance VidMob’s market presence and brand equity.

• Oversee brand messaging, visual identity, and consistency across all marketing channels.

• Drive initiatives to elevate VidMob’s brand recognition and preference among target audiences.

Communications:

• Develop and implement PR strategies to support product launches, market expansions, and thought leadership initiatives.

• Cultivate relationships with industry influencers, media, and analysts to amplify VidMob’s presence in the market.

• Manage media relations, including press releases, interviews, and speaking engagements.

• Manage the approvals process for releases, pitches, and other press materials. 

Leadership and Team Development:

• Mentor and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous improvement.

• Provide strategic guidance and support to the product marketing team in developing compelling narratives and effective marketing collateral.

• Collaborate with global sales and service leadership to align marketing efforts with revenue goals and customer acquisition strategies.

Strategic Planning and Execution:

• Conduct market research and analysis to identify market trends, competitive landscape, and opportunities for growth.

• Develop and implement go-to-market strategies, pricing models, and promotional tactics to drive market share and revenue growth.

• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.

Qualifications:

• Minimum of 10 years of progressive experience in marketing roles, with significant experience in product marketing, brand management, and communications.

• Experience across Adtech/Martech, SaaS, advertising ecosystem. 

• Experience building and managing teams across marketing specialties. 

• Proven track record of success in developing and executing impactful marketing strategies within the technology or SaaS industry.

• Data-Driven: Strong analytical skills with a data-driven approach to decision making and campaign optimization.

• Leadership: Exceptional leadership and team management skills, with a track record of building and leading high-performing teams. 

• Smart and Fast Learner: Ability to quickly grasp complex concepts, adapt to new challenges, and stay ahead of industry trends.

Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at IT@vidmob.com