Product Marketing Director, Retail Media

The Product Marketing Director, Retail Media is responsible for all product marketing strategies to support the commercialization and growth of all Retail Media product lines. The Product Marketing Director, Retail Media collaborates closely with business and product leads to design and execute product launch and commercialization plans for new product introduction and product enhancements.

The Product Marketing Director, Retail Media works within the team and cross-functionally with teams in Sales, Product Management, Corporate Marketing and Technology and is seen as the subject-matter expert about the Retail product line.

Primary Accountabilities:  

• Independently lead the design and execution of business cases, product or feature level revenue projections, or other decision analysis projects for a major product line; demonstrate proven ability to deliver on business outcomes for a product line.

• Has a strong command of the market the products compete in, and is considered an expert on market trends; support Product Management’s go-to-market plans, including competitive strategy, revenue impact, profitability, and roadmap for the product line to deliver on corporate vision and product strategy; contribute to product, go-to-market, and corporate strategy at the executive level.

• In collaboration with cross-functional teams, define and execute go-to-market strategy for high complexity, multi-stage programs or portfolio-based solutions with executive oversight; provide oversight to more junior team members; supports sales efforts with portfolio-level expertise.

• Responsible for ensuring in-market timing is met for all initiatives for a product line roadmap; if launches are delayed, responsible for working with Product Management to scope adjusted timing and alerting leadership of updates, as well as for modifying commercialization and launch plans as needed.

• Independently seek out inputs needed to support decision making at a higher level; determine what information will be helpful in creating a path forward plan and responsible for creating a path forward plan with complex problems defined as those calling risk to our revenue plan with executive support.

• Contribute to ideation for roadmap; work with Sales leadership and review sales data and market validation data to assess potential impact of roadmap items; support prioritization when determining bandwidth within resources; take ownership of complex revenue projections; responsible for aligning with Product Management on in-market timing of multiple products/feature roadmaps; ensure in- market timing is provided for the roadmap document by share-out due dates.

• Communicate with stakeholders across multiple product lines and divisions for ‘solution-based products’; be the point person for multi-product or divisional initiatives for Sales, clients and vendors for questions.

• Fully outline the story to tell independently and work with support staff to gather data and insights to formulate a comprehensive and persuasive presentation.

• Responsible for ensuring marketing materials present a compelling value proposition for single products but also align with an overall portfolio, business unit or divisional strategy.

• Excel in creating and giving presentations to C-level within the company and with clients as well with analyst presentations or communications.

• Develop an opinion and argue persuasively and constructively.

• Exhibit cross functional influence across multiple domain(s) of expertise; demonstrate ability to effectively navigate the organization - how to rally support and inspire others, and when to compromise.

• Ask challenging, thought-provoking questions that force a group to re-ground themselves in desired outcome, or problem to be solved.

• Talk to a range of customers, across target segments and use cases, always looking for deeper insight; is recognized internally as an expert in customer problems for a range of use cases; is able to use this insight to effectively create the best possible value across a range of use cases and anticipate product needs or positioning opportunities to further build momentum and success across products.

• Effectively define the research we need across a range of product areas; deploy both informal methods like conversations with Sales and individual clients as well as conduct a VOC specific research project to support strategy development across multiple product lines; use research as a key input for go-to-market strategy and prioritization for product planning.

Required Qualifications:

• Bachelor’s degree in business, marketing or a related discipline

• 10+ years’ related work experience, preferably marketing media, digital or technical services for manufacturers or retailers; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position

• Experience in online advertising or social media marketing, a plus

• Experience in retail industry, a plus

• Proven track record for delivering high-quality presentation materials

• Demonstrated capacity to communicate large-scale concepts

• Ability to approach the day-to- day with both a product and client mindset

• Eminently curious, with a high propensity for self-learning

• Proficiency working with software programs including, Microsoft Office and Google suites

Individual Competencies:

• Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually beneficial partnerships, leverage information and achieve results.
• Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
• Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.
• Establish Focus: The ability to develop and communicate goals in support of the business' mission.
• Integrity: Gains the trust of others by taking responsibility for own actions and telling the truth.
• Negotiation: Effectively exploring alternatives and positions to reach outcomes that gain the support and acceptance of all parties.
• Business Acumen: Understands and is aware of how to think about and successfully make the right business decisions through the utilization of industry-specific knowledge and skills and strategic thinking tools and skills.
• Vision & Strategy: Takes a long-term view and builds a shared vision with others while positioning the organization for future success by identifying new opportunities, formulating objectives and priorities, and implementing plans consistent with the long-term interest of the organization in a global environment.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is: 

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
• Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
• Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information and achieve results.
• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

Additional Information:

• This position is potentially available to remote work.  In the event that you are located in a state that requires pay transparency, the salary range will be disclosed to you upon acceptance of your application. Salaries can fluctuate based on geographic location and qualifications and pay is based on several factors which may include, but are not limited to education, work experience, certifications, labor markets, etc. This role includes an opportunity for company-wide annual discretionary bonus, through our Core Company Performance Bonus Plan. Candidates hired to work in other locations will be subject to the pay range associated with that location. 
• The actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
• In addition to salary, Inmar Associates are eligible for competitive benefits for themselves and their families which include: Medical, Dental, Vision, & Voluntary Basic and Supplemental Life Insurance 401(k) with company match, Health Spending Accounts, a generous flexible time off plan plus 11 company paid holidays, Tuition & Adoption Reimbursement, Maternity Adoption & Parental Leave.  

We are an Equal Opportunity Employer, including disability/vets.

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We are an Equal Opportunity Employer, including disability/vets.