Senior Engagement Marketing Manager

The ideal candidate lives and breathes the latest techniques for email marketing and has a proven track record of driving engagement and conversions through expertly crafted campaigns. In this role, you will be responsible for the end-to-end management of our email marketing strategy, from writing compelling subject lines and copy to selecting the most effective images and testing various layouts. Your expertise will also extend to push notifications and SMS, ensuring a cohesive and effective multi-channel approach. You will develop and execute a data-driven experimentation roadmap aimed at enhancing member engagement, satisfaction, and health outcomes.

What you’ll be doing: 

• Develop and build lifecycle marketing campaigns that drive awareness, enrollment, and engagement for new customer partners
• Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience.
• Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health.
• Design and implement A/B tests to optimize email performance, including layout, format, content, and timing.
• Utilize segmentation strategies to personalize email communications based on member demographics, behaviors, and healthcare needs.
• Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) to optimize future campaigns.
• Continuously test and optimize push and SMS messaging strategies alongside email campaigns.
• Be a key contributor to R&D pods to align marketing initiatives with member needs, new product launches and organizational goals.
• Measure and report on impact of marketing initiatives on a routine basis; sharing winning strategies with our cross-functional stakeholders and leadership.
• Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.
• Be a writer. Craft your own comms and narrative with superior comms judgment and experience. Access to our brand (content+design) teams is there, but you’ll be the expert on all things member comms and expected to be a steward of our brand. 

What we expect from you: 

• 8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus
• Experience directly working in or with Payer/Health Plans is a plus
• Excellent writing, communication, and presentation skills
• A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
• Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
• Strategic and innovative mindset
• Exceptional project management skills, particularly in driving campaign and content production
• A passion for mental health with a key focus on always putting our members first
• Flexibility and adaptability when faced with ambiguity or change
• Exploratory mindset with passion for testing and learning to better enable marketing performance growth
• An ability to apply strong business judgment in high-stakes situations
• An obsession with detail
• A strong collaborator, ready to make an immediate impact
• Humble, hungry, and honest

The target base salary range for this position is $108,700 - $141,350, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. All benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available.
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.