Social Media Manager H/F

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Social Media Manager to join our Global Consumer Journey CoE ! You will be based at The Island, our office in central Paris.

Enhancing the performance of consumer connections is at the core of our Global Consumer Journey roadmap and broader Marketing Transformation; therefore it is business-critical that the Group aims to be best-in-class in its approach in reaching and recruiting relevant audiences through media, playing an ever-increasing role in connecting our brands (Absolut, Jameson, Chivas Regal, The Glenlivet, Havana Club, Perrier-Jouet, Beefeater, Altos and more than 200 others in our extensive global portfolio) directly with our consumers and shoppers.

Your key missions:

Reporting to the global Head of Media and Precision Marketing, you will lead our social media strategic approach and roadmap across the Group, with the goal to ensure our architecture is designed in a transparent and effective way, to support the strategy and optimized execution of our local marketing teams by collaborating with key social media platforms and other partners in order to provide maximum benefits and thought leadership across the globe.

1. GROUP SOCIAL MEDIA STRATEGIC ROADMAP DEVELOPMENT AND IMPLEMENTATION

• You will co-shape the Group social media strategy identifying key areas to drive performance & impact and key opportunities/trends to capture to future-proof the business

• You will collaborate with partner social media platforms to leverage their ecosystem and data and be able to share the best practice on reaching relevant audiences and generating actionable insights to drive higher reach, engagement and conversion

• You will work closely with cross-functional teams (Marketing Performance, Responsible Marketing…) to enhance Group expertise on social media execution across platforms and serve as the Group subject matter expert on social media in support of all market/brand affiliates

2. ORGANIC AND PAID ARCHITECTURE AND SOCIAL MEDIA MANAGEMENT

• You will articulate and continuously refine our organic and pay-to-play approach on social, including a clear, transparent and data-compliant organic/paid account architecture and taxonomy, as well as framework/guidelines on ways of working between global brands and local market teams

• You will monitor and audit our owned and paid performance to optimize and rationalize our page/account structure across social platforms

• You will ensure implementation of account taxonomy between Pernod Ricard teams and partner agencies

• You will provide operational enablement and support to PR media teams where needed

3. GLOBAL RELATIONSHIPS AND JOINT BUSINESS PARTNERSHIPS MANAGEMENT

• You will manage platform relationship, JBP negotiations and implementation, learning agenda, QBRs, benefits utilization and impact assessment

• You will manage and develop strong global relationships with social media platforms

• You will facilitate the development and negotiation of joint business partnerships (JBPs) with key partner social media platforms, including articulation of hard/soft benefits, learning agenda and operational model to increase ROI of our media investment and activity

• You will oversee the overall JBP implementation, including benefits utilization and learning agenda implementation, in close collaboration with our global client partner and PR teams

• You will explore new partnership opportunities assessing platform-readiness, audience relevance and projected Pernod Ricard activity

4. PERFORMANCE OPTIMIZATION AND THOUGHT LEADERSHIP

• You will measure our social media performance in terms of reach, engagement and conversion as well as brand equity (through brand lift studies and in partnership with our Consumer Insights brand equity team) to increase impact on business

• You will test, learn and optimize our social media execution standards to optimize our performance, and work closely with our Marketing Performance team to bridge social media execution to ROI optimization leveraging our internal MMM program

• You will support and work with the Consumer Experience (CX) Hub in the design & execution of use cases and experimentation pilots with selected affiliates, collaborating with them to scale up the learnings more widely

• You will provide thought leadership and animate the community on key problematics, opportunities and trends, including testing new social platforms, addressing the influencer/creator economy etc.

• You will upskill the media/digital and broader marketing community through topical trainings and during key regular forums

If you recognize yourself in the description below, don’t wait to apply!

• You have a Bachelor’s or Master’s degree in marketing management, online media, digital marketing or related relevant field

• You have 4-5 years of hands-on relevant experience in social media at an internationally operating media agency or advertiser (client-side)

• You have solid understanding of international media landscape, including global and local/regional social media platforms/networks

• You have a direct first-hand operational experience and know-how in social media buying (paid) and activation (owned/earned)

• You have strong project leadership and influential skills, with ability to engage both operational teams & functional leadership teams at global/local levels

• You have the capacity to work cross-functionally and ability to navigate across affiliates with specificities and the agility to work with multicultural teams with various business & digital maturity levels

• You have solid communication skills, with the ability and credibility to tailor communication and drive change whether to operational teams or heads of function

• You have a natural passion for understanding consumer media consumption habits and latest trends, with a bias for customer/consumer-oriented solutions and tangible results

• Professional fluency (both written and spoken) in English. French language is a plus.

Wait, there’s more…

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…

Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talents.

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