Working Location: MASSACHUSETTS, LITTLETON; MASSACHUSETTS, SOUTHBOROUGH; MASSACHUSETTS, WALTHAM; MASSACHUSETTS, WESTBOROUGH; Massachusetts, Boston; Massachusetts, Bristol; Massachusetts, Norfolk; Massachusetts, Plymouth; Massachusetts, Worcester; Remote
Are you looking for a company that cares about people’s lives and health, including yours? At EVIDENT, we help make people’s lives healthier, safer and more fulfilling, every day.
Let’s inspire healthier lives, together.
Job Description
Purpose/Summary
The Global Events Manager will drive Evident business objectives by coordinating global, national, and local trade shows, marketing seminars, and other events. This role involves participating in the strategic planning process for event management and selection and developing strategies to align performance and attendance with business goals to maximize ROI. A key responsibility of the Global Marketing Manager is tracking and analyzing metrics to measure event success. Additionally, this manager will assist in marketing, promotional, and other opportunities as needed.
Job Duties
Primary duties and responsibilities
- Strategic Planning & Implementation
- Collaborate with marketing, sales, and stakeholders to develop and implement event strategies, ensuring alignment with business goals.
- Select and prioritize events based on impact and ROI.
- Event Coordination & Management
- Plan and execute trade shows, seminars, and events, including design, logistics, and pre-show activities.
- Coordinate on-site operations and oversee post-show reporting.
- Budgeting & Financial Management
- Manage the annual budget for events, ensuring alignment with financial goals.
- Review regional sponsorships for alignment with business strategies.
- Lead Management & Reporting
- Ensure prompt entry of trade show leads into Salesforce for ROI evaluation.
- Track and distribute marketing leads to relevant teams.
- Policy & Compliance
- Implement policies related to event programs, ensuring compliance with corporate standards.
- Stakeholder Collaboration & Communication
- Collaborate with marketing and communication teams to develop promotional campaigns and show experiences.
- Logistics & Operations
- Maintain the events calendar and plan on-site receptions or brand awareness activities.
- Exhibit & Display Management
- Update trade show displays to support branding and lead generation while controlling costs.
- Comprehensive Planning
- Develop an annual trade show and events plan, covering all logistics and staffing.
- Other Duties or projects to support marketing and events strategy.
Job Requirements
Minimum qualifications
Education
- Bachelor’s degree in marketing or a similar field of study, or equivalent work experience required.
Experience
- Minimum 8 years' experience in corporate marketing or revenue marketing required. B2B experience with planning and running event in an industrial industry is a plus.
Behavioral skills
Skills - Proven experience managing revenue-generating campaigns, both for events and across various digital channels.
- Demonstrated ability to work collaboratively with global marketing leads and Centers of Excellence (COEs) to drive positive outcomes and achieve strategic goals.
- Develop and execute marketing strategies that delivered measurable results, maximizing return on investment (ROI).
- Expertise in analyzing campaign performance data to identify areas for improvement and implement changes that enhance overall effectiveness.
- Utilize data-driven insights to refine marketing tactics, resulting in increased engagement, lead generation, and conversion rates.
- Excellent written and verbal communication skills, with the ability to effectively interact with all levels of management.
- Superior project management skills, with a proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
- Skilled at identifying and evaluating creative ideas, focusing on those that will create a competitive advantage.
- Strong interpersonal skills with a collaborative, flexible, and team-oriented style.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Adaptable and customer -focused.
- Collaborative and team -oriented.
- The successful candidate will be expected to behave in accordance with our organizational values:
- Integrity
- Empathy
- Long-term vision
- Agility
- Cohesiveness
Other Considerations
- Domestic and international travel ~25%
- Many Evident positions are located at export-control-restricted work locations or require access to export-controlled information. To be considered for these positions, you must be a U.S. Persons. If hired, you must be able to provide valid proof of such status.
We realize work isn’t just a job to you.
It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.
EVIDENT is passionate about the solutions it creates for the life sciences and industrial equipment industries. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world. Today, EVIDENT’s solutions range from industrial microscopes and videoscopes to nondestructive testing technology and x-ray analyzers. These products are widely used for quality control, inspection, and measurement applications. Serving customers in fields such as manufacturing, maintenance, and environment and natural resources, EVIDENT’s technology contributes to the quality of products and adds to the safety of industrial infrastructure and facilities. For more information, Click Here .
It is the policy of EVIDENT to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.
Posting Notes: || United States (US) || Massachusetts (US-MA) || Waltham ||
